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Managing and Marketing Radical Innovations: Marketing New Technology - Birgitta Sandberg
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This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firm¿s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.  Birgitta Sandberg, Books, Business and Finance, Managing and Marketing Radical Innovations: Marketing New Technology Books>Business and Finance, Taylor and Francis

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This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side. Marketing New Technology Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 01.03.2008 Buch (fremdspr.), Routledge Chapman Hall, .200

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Marketing New Technology This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-43307-5, Routledge Chapman Hall

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This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side. Marketing New Technology Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Managing and Marketing Radical Innovations: Marketing New Technology - Birgitta Sandberg
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Birgitta Sandberg:
Managing and Marketing Radical Innovations: Marketing New Technology - neues Buch

ISBN: 9780415433075

ID: 1ac1987d67cdbd73a97f3ccf46ff61e8

Marketing New Technology This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-43307-5, Routledge Chapman Hall

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Details zum Buch
Managing and Marketing Radical Innovations: Marketing New Technology
Autor:

Sandberg Birgit; Sandberg, Birgitta

Titel:

Managing and Marketing Radical Innovations: Marketing New Technology

ISBN-Nummer:

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firma (TM)s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.

Detailangaben zum Buch - Managing and Marketing Radical Innovations: Marketing New Technology


EAN (ISBN-13): 9780415433075
ISBN (ISBN-10): 041543307X
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: ROUTLEDGE CHAPMAN & HALL
288 Seiten
Gewicht: 0,581 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.02.2008 17:51:11
Buch zuletzt gefunden am 14.05.2017 12:20:39
ISBN/EAN: 9780415433075

ISBN - alternative Schreibweisen:
0-415-43307-X, 978-0-415-43307-5


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