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Demystifying Business Celebrity: Leaders and Gurus - Eric Guthey, Timothy Clark, Brad Jackson
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Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student's bookshelf and will be informative reading for all those with an interest in business and management. Textbooks New, Books~~Business & Economics~~General, Demystifying-Business-Celebrity~~Eric-Guthey, 999999999, Demystifying Business Celebrity: Leaders and Gurus, Eric Guthey, Timothy Clark, Brad Jackson, 0415327814, Taylor & Francis, , , , , Taylor & Francis

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Demystifying Business Celebrity - Clark Timothy / Guthey, Eric / Clark, Timothy
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Clark Timothy / Guthey, Eric / Clark, Timothy:
Demystifying Business Celebrity - gebrauchtes Buch

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Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student's bookshelf and will be informative reading for all those with an interest in business and management. Demystifying Business Celebrity Clark Timothy / Guthey, Eric / Clark, Timothy, Routledge

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Demystifying Business Celebrity - Clark, Timothy; Jackson, Brad; Guthey, Eric
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ISBN: 9780415327817

ID: 448314

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have been around for as long as big business itself, but this is the first book to provide a systematic exploration of how they are constructed and why they exist. Business celebrities include entrepreneurs, CEOs, and management gurus. The book argues that these individuals are not self-made, but rather are created by a process of widespread media exposure to the point that their actions, personalities and even private lives function symbolically to represent significant dynamics and tensions prevalent in the contemporary business environment. Demystifying Business Celebrity raises questions about the impact and significance of the production of celebrity upon our understanding of, and our ability to promote the practice of leadership in an enlightened manner. The book will prove a useful addition to the enlightened business student's bookshelf and will be informative reading for all those with an interest in business and management. Business Business eBook, Taylor and Francis

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Demystifying Business Celebrity - Timothy Clark
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Hardback, [PU: Taylor & Francis Ltd], Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. This book explores how they are constructed and why they exist., Management & Management Techniques

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Demystifying Business Celebrity Leaders and Gurus New Edition - Eric Guthey
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Demystifying Business Celebrity Leaders and Gurus New Edition Author :Eric Guthey 9780415327817 0415327814, [PU: Routledge]

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Details zum Buch

Detailangaben zum Buch - Demystifying Business Celebrity: Leaders and Gurus


EAN (ISBN-13): 9780415327817
ISBN (ISBN-10): 0415327814
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: ROUTLEDGE CHAPMAN & HALL
180 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 05.11.2007 00:55:40
Buch zuletzt gefunden am 27.09.2017 09:35:56
ISBN/EAN: 9780415327817

ISBN - alternative Schreibweisen:
0-415-32781-4, 978-0-415-32781-7


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