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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Philip Kitchen, Patrick de Pelsmacker:

A Primer for Integrated Marketing Communications - gebunden oder broschiert

2004, ISBN: 0415314208

[SR: 7997146], Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2004-07-08, Routledge, This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)

Philip Kitchen, Patrick de Pelsmacker:

A Primer for Integrated Marketing Communications - gebunden oder broschiert

2004, ISBN: 0415314208

[SR: 7997146], Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2004-07-08, Routledge, This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authorsexplain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guideat the back, thisbook will be a valuable resource for students of marketing and marketing communications. Business Business eBook, Taylor and Francis

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KITCHEN, PHILIP; DE PELSMACKER, PATRICK.:
A Primer for Integrated Marketing Communications. Routledge. 2004. - gebunden oder broschiert

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Primer for Integrated Marketing Communications - Philip J. Kitchen; Patrick de Pelsmacker
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Details zum Buch
A Primer for Integrated Marketing Communications
Autor:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Titel:

A Primer for Integrated Marketing Communications

ISBN-Nummer:

9780415314206

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Detailangaben zum Buch - A Primer for Integrated Marketing Communications


EAN (ISBN-13): 9780415314206
ISBN (ISBN-10): 0415314208
Gebundene Ausgabe
Erscheinungsjahr: 2004
Herausgeber: ROUTLEDGE CHAPMAN & HALL
208 Seiten
Gewicht: 0,499 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.11.2007 20:46:53
Buch zuletzt gefunden am 31.01.2017 12:54:58
ISBN/EAN: 9780415314206

ISBN - alternative Schreibweisen:
0-415-31420-8, 978-0-415-31420-6

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