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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - Jaynie L. Smith, William G. Flanagan
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - gebunden oder broschiert

2006, ISBN: 0385517092

[SR: 69387], Hardcover, [EAN: 9780385517096], Crown Business, Crown Business, Book, [PU: Crown Business], 2006-04-25, Crown Business, Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.The five fatal flaws of most companies:• They don’t have a competitive advantage but think they do• They have a competitive advantage but don’t know what it is—so they lower prices instead• They know what their competitive advantage is but neglect to tell clients about it• They mistake “strengths” for competitive advantages• They don’t concentrate on competitive advantages when making strategic and operational decisionsThe good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint y, 2682, Leadership, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - William G. Flanagan#Jaynie L. Smith
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William G. Flanagan#Jaynie L. Smith:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - neues Buch

2006, ISBN: 9780385517096

ID: 121046760

Why should I do business with you... and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don´t have a competitive advantage but think they do - They have a competitive advantage but don´t know what it is-so they lower prices instead - They know what their competitive advantage is but neglect to tell clients about it - They mistake ´´strengths´´ for competitive advantages - They don´t concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople´s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent-and so did company revenues. Jack Welch has said, ´´If you don´t have a competitive advantage, don´t compete.´´ This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. Give Customers A Reason To Choose You Over Your Competitors Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 01.04.2006 Buch (fremdspr.), Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), .200

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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - William G. Flanagan#Jaynie L. Smith
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William G. Flanagan#Jaynie L. Smith:
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors - neues Buch

ISBN: 9780385517096

ID: 4947de57180baf9160b5f94f1db4a459

Give Customers A Reason To Choose You Over Your Competitors Why should I do business with you... and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do - They have a competitive advantage but don't know what it is-so they lower prices instead - They know what their competitive advantage is but neglect to tell clients about it - They mistake "strengths" for competitive advantages - They don't concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent-and so did company revenues. Jack Welch has said, "If you don't have a competitive advantage, don't compete." This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-385-51709-6, Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)

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Creating Competitive Advantage - Flanagan, William G.; Smith, Jaynie L.
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Creating Competitive Advantage - neues Buch

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Creating Competitive Advantage is a must-have for any CEO's library." -- David Neeleman, CEO, JetBlue Airways "Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent Just be sure that you unleash it before your competitors do The sooner you read [ Creating Competitive Advantage] , the sooner you'll profit from it." -- Jay Conrad Levinson, author of Guerrilla Marketing "Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. Creating Competitive Advantage is just such a book." -- Jack Trout, author of Trout on Strategy With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how Creating Competitive Advantage is key to a successful business. -- Robert B. Cialdini, author of Influence: Science & Practice Creating Competitive Advantage is a weapon every business person needs in their arsenal to survive in today's tough world. Jack Stack, President & CEO, SRC Holdings Corp., author of The Great Game of Business Jaynie Smith's experience as an advisor to scores of CEO's has been distilled in this comprehensive look at sound competitive strategies. It's back to the basics, an exercise every business needs to revisit! -- Clark Johnson, former CEO, Pier I Imports "Compelling! The clarity with which Jaynie Smith presents her message is particularly valuable because the concept is, among business leaders, frequently discussed but often understood only superficially. Finding and using your advantage is the key to not only survival but more importantly, attractively profitable survival. Should be required reading for business leaders." Chuck Lillis, former CEO, MediaOne From the Hardcover edition. ]]> Business Business eBook, The Crown Publishing Group

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ISBN: 9780385517096

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By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share., [PU: Doubleday]

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Details zum Buch
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Autor:

Smith, Jaynie

Titel:

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors

ISBN-Nummer:

By sharing scores of stories from her decades of consulting experience, Smith reveals how to identify a company's competitive advantages and turn them into powerful weapons of persuasion in the fight for market share.

Detailangaben zum Buch - Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors


EAN (ISBN-13): 9780385517096
ISBN (ISBN-10): 0385517092
Gebundene Ausgabe
Erscheinungsjahr: 2006
Herausgeber: BROADWAY BOOKS
228 Seiten
Gewicht: 0,324 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 06.06.2007 16:06:40
Buch zuletzt gefunden am 18.05.2017 11:37:23
ISBN/EAN: 9780385517096

ISBN - alternative Schreibweisen:
0-385-51709-2, 978-0-385-51709-6


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