ISBN: 9780321515537

A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!´´Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers … Mehr…

A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!´´Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you´re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: Buy top positions on the major search engines profitably Transform poor ad copy into ads that deliver results Increase visitor-to-buyer conversions Begin paid search advertising now, even if you´re a novice Use advanced techniques to evaluate and improve your results Leverage successes from Google into Yahoo, Microsoft, and more Leave the unprofitable clicks to your competition while grabbing the most profitable ones Buying Your Way to the Top to Increase Sales eBook eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Informatik, Pearson Education<

ISBN: 9780321515537

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Second only to e-mail, the most common activity … Mehr…

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Second only to e-mail, the most common activity for U.S. Internet users is searching for information. A few years ago, obtaining a high click-through rate within a search engine was solely based on search engine optimization, where web site design had to have elements that appealed to the search engines. Ebook, , , , , , , , , , , ,, [PU: Addison-Wesley]<

ISBN: 9780321515537

Search Engine Advertising: Buying Your Way to the Top to Increase Sales:Buying Your Way to the Top to Increase Sales Kevin Lee, Catherine Seda Search Engine Advertising: Buying Your Way t… Mehr…

Search Engine Advertising: Buying Your Way to the Top to Increase Sales:Buying Your Way to the Top to Increase Sales Kevin Lee, Catherine Seda Search Engine Advertising: Buying Your Way to the Top to Increase Sales:Buying Your Way to the Top to Increase Sales Kevin Lee, Catherine Seda eBooks > Sachthemen & Ratgeber > Computer & Internet, Pearson Technology Group<

ISBN: 9780321515537

Search Engine Advertising: Buying Your Way to the Top to Increase Sales ab 16.99 EURO Buying Your Way to the Top to Increase Sales Search Engine Advertising: Buying Your Way to the Top to… Mehr…

Search Engine Advertising: Buying Your Way to the Top to Increase Sales ab 16.99 EURO Buying Your Way to the Top to Increase Sales Search Engine Advertising: Buying Your Way to the Top to Increase Sales ab 16.99 EURO Buying Your Way to the Top to Increase Sales eBooks > Sachthemen & Ratgeber > Computer & Internet, [PU: Addison-Wesley]<

ISBN: 9780321515537

Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Sachthemen & Ratgeber … Mehr…

Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Sachthemen & Ratgeber > Computer & Internet, Pearson Technology Group<