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Search Engine Advertising: Buying Your Way to the Top to Increase Sales - New Riders
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New Riders:
Search Engine Advertising: Buying Your Way to the Top to Increase Sales - neues Buch

5, ISBN: 9780321515537

ID: 4019780321515537

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Second only to e-mail, the most common activity for U.S. Internet users is searching for information. A few years ago, obtaining a high click-through rate within a search engine was solely based on search engine optimization, where web site design had to have elements that appealed to the search engines. While good web site design remains key to attaining lis This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Second only to e-mail, the most common activity for U.S. Internet users is searching for information. A few years ago, obtaining a high click-through rate within a search engine was solely based on search engine optimization, where web site design had to have elements that appealed to the search engines. While good web site design remains key to attaining listings in certain search engines, most search engines allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This new advertising opportunity means that small businesses can compete directly with large corporations without having bigger, better web sites. Paid search engine listings can point to any page within a web site. So today, a top keyword position is less about luck and more about strategy and businesses with out a strategy are losing sales. Fortunately, with a little education and pre-planning, any company can launch a search engine advertising program - within days. This book reveals how to effectively buy a top position on the major search engines and directories. Readers will discover how to avoid common pitfalls such as poor-performing ad copy and low visitor-to-buyer conversions. This book teaches novices how to immediately market their web sites in search engines. It also offers tips for advanced marketers to evaluate and improve their current results. Book, , Search Engine Advertising: Buying Your Way to the Top to Increase Sales~~Kevin Lee~~~~, , Search Engine Advertising: Buying Your Way to the Top to Increase Sales, Kevin Lee, 9780321515537, New Riders, 5/1/2009, , , , New Riders, 5/1/2009

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales - Lee, Kevin
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Lee, Kevin:
Search Engine Advertising: Buying Your Way to the Top to Increase Sales - neues Buch

6, ISBN: 9780321515537

ID: 101159780321515537

A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!"-Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!"-Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you're not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: Buy top positions on the major search engines profitably Transform poor ad copy into ads that deliver results Increase visitor-to-buyer conversions Begin paid search advertising now, even if you're a novice Use advanced techniques to evaluate and improve your results Leverage successes from Google into Yahoo, Microsoft, and more Leave the unprofitable clicks to your competition while grabbing the most profitable ones Browsers, Internet, Search Engine Advertising: Buying Your Way to the Top to Increase Sales~~ Lee, Kevin~~Browsers~~Internet~~9780321515537, en, Search Engine Advertising: Buying Your Way to the Top to Increase Sales, Lee, Kevin, 9780321515537, New Riders, 06/01/2009, , , , New Riders, 06/01/2009

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales - Kevin Lee#Catherine Seda
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Kevin Lee#Catherine Seda:
Search Engine Advertising: Buying Your Way to the Top to Increase Sales - neues Buch

ISBN: 9780321515537

ID: 125895701

A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!´´Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you´re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: Buy top positions on the major search engines profitably Transform poor ad copy into ads that deliver results Increase visitor-to-buyer conversions Begin paid search advertising now, even if you´re a novice Use advanced techniques to evaluate and improve your results Leverage successes from Google into Yahoo, Microsoft, and more Leave the unprofitable clicks to your competition while grabbing the most profitable ones Buying Your Way to the Top to Increase Sales eBook eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Informatik, Pearson Education

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales - neues Buch

ISBN: 9780321515537

ID: 724249

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Second only to e-mail, the most common activity for U.S. Internet users is searching for information. A few years ago, obtaining a high click-through rate within a search engine was solely based on search engine optimization, where web site design had to have elements that appealed to the search engines. Ebook, , , , , , , , , , , ,, [PU: Addison-Wesley]

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales - Kevin Lee;  Catherine Seda
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Kevin Lee; Catherine Seda:
Search Engine Advertising: Buying Your Way to the Top to Increase Sales - Erstausgabe

2009, ISBN: 9780321515537

ID: 27209032

Buying Your Way to the Top to Increase Sales, [ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: New Riders]

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