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The user is always right - a practical guide to creating andusing personas for the web - Mulder, S. Yaar, Z.
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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring were making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. Youll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design., [PU: Addison-Wesley]

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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. Print Book, , , , , , , , , , , ,, [PU: Addison-Wesley]

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The User is Always Right: a Practical Guide to Creating and Using Personas for the Web - Mulder, Steve, and Yaar, Ziv
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2006, ISBN: 9780321434531

ID: 14089088548

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2006, ISBN: 0321434536

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The User is Always Right: a Practical Guide to Creating and Using Personas for the Web - Taschenbuch

2006, ISBN: 9780321434531

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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Detailangaben zum Buch - The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web


EAN (ISBN-13): 9780321434531
ISBN (ISBN-10): 0321434536
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: NEW RIDERS PUBL
293 Seiten
Gewicht: 0,422 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.06.2007 23:58:53
Buch zuletzt gefunden am 19.07.2017 10:07:39
ISBN/EAN: 9780321434531

ISBN - alternative Schreibweisen:
0-321-43453-6, 978-0-321-43453-1


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