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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies - Funk, Tom
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Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: -More and more, power is in the hands of individual users and their networks. -Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. -New technology now makes rich online experiences and complex software applications possible, and at a low cost. -Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages. Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Funk, Tom, Praeger Publishers

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ISBN: 9780313351877

ID: 497079

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits.Web 2.0 is more a series of trends than a basket of things: --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. --New technology now makes rich online experiences and complex software applications possible, and at a low cost. --Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages. Business Business eBook, ABC-CLIO

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Web 2.0 and Beyond als eBook Download von Tom Funk - Tom Funk
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Web 2.0 and Beyond:Understanding the New Online Business Models, Trends, and Technologies Tom Funk Web 2.0 and Beyond:Understanding the New Online Business Models, Trends, and Technologies Tom Funk eBooks > Nachschlagewerke & Lexika, Abc-Clio

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Hardback, [PU: ABC-CLIO], Presents ideas for businesses to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. This book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources., E-commerce: Business Aspects

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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies - Funk, Tom
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Funk, Tom:
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies - gebunden oder broschiert

ISBN: 9780313351877

ID: 776942334

Praeger. Hardcover. 0313351872 Ex-library book with usual markings. Good Condition. Five star seller - Ships Quickly - Buy with confidence! . Good., Praeger

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Details zum Buch
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

A veteran Web marketing consultant takes managers on a tour of the new marketing venues and techniques made possible by Web 2.0.

Detailangaben zum Buch - Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies


EAN (ISBN-13): 9780313351877
ISBN (ISBN-10): 0313351872
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: PRAEGER FREDERICK A
172 Seiten
Gewicht: 0,463 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 01.06.2008 16:46:12
Buch zuletzt gefunden am 01.12.2017 16:53:31
ISBN/EAN: 9780313351877

ISBN - alternative Schreibweisen:
0-313-35187-2, 978-0-313-35187-7


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