ISBN: 9780273642107

This best-selling textbook, now in its fifth edition, has been thoroughly revised and updated to take account of recent developments in the theory and practice of selling.Updates to the b… Mehr…

This best-selling textbook, now in its fifth edition, has been thoroughly revised and updated to take account of recent developments in the theory and practice of selling.Updates to the book include: *a new chapter covering Direct Marketing and Information Technology Applications in Sales, including explanations for the growth in direct marketing activity, database marketing, managing a direct marketing campaign, ethical issues in direct marketing, account management, sales management, telemarketing and retailing.*'Selling and Sales Management in Action' vignettes to show how sales theory works in practice*increased coverage of important areas such as training sales managers, franchising and services*many new practical exercises at the end of chapters and a new extended case, covering Allwarm Knitting, in the final chapter Selling and Sales Management is logically structured in five parts covering the sales perspective - the role of selling within the wider context of marketing; the sales techniques - the practice of selling; the sales environment - sales channels; sales management - recruitment and training; and sales control - budgets, business planning and sales forecasting. Th; Business, Finance & Law, Financial Times/ Prentice Hall<

2000, ISBN: 9780273642107

Financial Times/ Prentice Hall, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition., Financ… Mehr…

Financial Times/ Prentice Hall, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition., Financial Times/ Prentice Hall, 2000, 0<

2000, ISBN: 0273642103

[EAN: 9780273642107], Gebraucht, sehr guter Zustand, [PU: Financial Times Management], Satisfaction Guaranteed. Shipped quickly. Paperback. 5 Sub Ed. Used, very good.

2000, ISBN: 0273642103

[EAN: 9780273642107], [PU: Financial Times/ Prentice Hall], Books