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Cases In Marketing Management - Kenneth L. Bernhardt, Thomas C. Kinnear
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kenneth L. Bernhardt, Thomas C. Kinnear:
Cases In Marketing Management - gebunden oder broschiert

ISBN: 0256204640

[SR: 5633211], Hardcover, [EAN: 9780256204643], Richard d Irwin, Richard d Irwin, Book, [PU: Richard d Irwin], Richard d Irwin, The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only., 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Cases in Marketing Management - Kenneth L. Bernhardt; Thomas Kinnear
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kenneth L. Bernhardt; Thomas Kinnear:
Cases in Marketing Management - gebrauchtes Buch

ISBN: 0256204640

ID: 2352566

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only. accounting,accounting and finance,advertising,business,business and finance,business and investing,economics,management and leadership,marketing,marketing and sales Marketing & Sales, McGraw-Hill Higher Education

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Cases In Marketing Management - Kenneth L. Bernhardt, Thomas Kinnear
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kenneth L. Bernhardt, Thomas Kinnear:
Cases In Marketing Management - gebunden oder broschiert

ISBN: 9780256204643

ID: 1035198369

Irwin Professional Publishing. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Irwin Professional Publishing

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Cases In Marketing Management - Kenneth L. Bernhardt, Thomas C. Kinnear
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kenneth L. Bernhardt, Thomas C. Kinnear:
Cases In Marketing Management - gebunden oder broschiert

ISBN: 0256204640

ID: 22664556003

[EAN: 9780256204643], Gebraucht, guter Zustand, [PU: Richard d Irwin], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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Cases In Marketing Management - Kenneth L. Bernhardt, Thomas C. Kinnear
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Kenneth L. Bernhardt, Thomas C. Kinnear:
Cases In Marketing Management - gebrauchtes Buch

1997, ISBN: 0256204640

ID: 19129766925

[EAN: 9780256204643], Gebraucht, guter Zustand, [PU: Irwin Professional Publishing], Business & Economics|Marketing|General, Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside.

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Better World Books Ltd, Dunfermline, United Kingdom [53572034] [Rating: 5 (von 5)]
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Details zum Buch
Cases in Marketing Management

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Detailangaben zum Buch - Cases in Marketing Management


EAN (ISBN-13): 9780256204643
ISBN (ISBN-10): 0256204640
Gebundene Ausgabe
Erscheinungsjahr: 1996
Herausgeber: MCGRAW HILL BOOK CO
736 Seiten
Gewicht: 1,193 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 08.04.2007 17:10:49
Buch zuletzt gefunden am 06.12.2017 16:08:53
ISBN/EAN: 9780256204643

ISBN - alternative Schreibweisen:
0-256-20464-0, 978-0-256-20464-3


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