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Beer, Sociability, and Masculinity in South Africa - Anne Kelk Mager
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2010, ISBN: 9780253221803

ID: 9780253221803

Beer, Sociability, and Masculinity in South Africa: Paperback: Indiana University Press: 9780253221803: 18 May 2010: Beginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valorising of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company. Beer connects commercial, social, and political history in this sobering look at theculture of drinking in South Africa. Beginning where stories of colonial liquor control andexploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing ofmale sociability and sports, and the corporate culture of South African Breweries [SAB], theworld's most successful brewing company. Mager shows how the industry, dominated by a singlebrewer, was compelled to comply with legislation that divided customers along racial lines, but alsopromoted images of multi-racial social drinking in the final years of apartheid. Since thetransition to majority rule, SAB has rapidly expanded into new markets?including the UnitedStates with the purchase of Miller Brewing Company. This lively book affords a unique view intoglobal manufacturing, monopolies, politics and public culture, race relations, and coldbeer. Food & Society Books, , , , Beer, Sociability, and Masculinity in South Africa, Anne Kelk Mager, 9780253221803, Indiana University Press, , , , ,, [PU: Indiana University Press]

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Beer, Sociability, and Masculinity in South Africa - Mager, Anne Kelk
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Beer, Sociability, and Masculinity in South Africa - gebrauchtes Buch

ISBN: 9780253221803

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Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets -- including the United States with the purchase of Miller Brewing Company -- and continues to bolster its role in the world of men, sports, and social drinking. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer. Beer, Sociability, and Masculinity in South Africa Mager, Anne Kelk, Indiana University Press

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Beer, Sociability, and Masculinity in South Africa (African Systems of Thought) - Anne Kelk Mager
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Beer, Sociability, and Masculinity in South Africa (African Systems of Thought) - gebrauchtes Buch

ISBN: 0253221803

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Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries [SAB], the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets?including the United States with the purchase of Miller Brewing Company. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer. business,business and investing,history,science and math,social science,social sciences Business & Investing, Indiana University Press

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Beer, Sociability, and Masculinity in South Africa - Anne Kelk Mager
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Beer, Sociability, and Masculinity in South Africa - Taschenbuch

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Beer, Sociability, and Masculinity in South Africa Beer-Sociability-and-Masculinity-in-South-Africa~~Anne-Kelk-Mager Social Sciences>Sociology>Sociology Paperback, Indiana University Press

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Beer, Sociability, and Masculinity in South Africa - Taschenbuch

2010, ISBN: 9780253221803

ID: 11345963

Softcover, Buch, [PU: Indiana University Press]

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Beer, Sociability, and Masculinity in South Africa
Autor:

Mager, Anne Kelk

Titel:

Beer, Sociability, and Masculinity in South Africa

ISBN-Nummer:

9780253221803

Beer connects commercial, social, and political history in this soberinglook at the culture of drinking in South Africa. Beginning where stories of colonialliquor control and exploitation leave off, Anne Kelk Mager looks at the currentcommerce of beer, its valorizing of male sociability and sports, and the corporateculture of South African Breweries (SAB), the world's most successful brewingcompany. Mager shows how the industry, dominated by a single brewer, was compelledto comply with legislation that divided customers along racial lines, but alsopromoted images of multi-racial social drinking in the final years of apartheid.Since the transition to majority rule, SAB has rapidly expanded into new markets --including the United States with the purchase of Miller Brewing Company. This livelybook affords a unique view into global manufacturing, monopolies, politics andpublic culture, race relations, and cold beer.

Detailangaben zum Buch - Beer, Sociability, and Masculinity in South Africa


EAN (ISBN-13): 9780253221803
ISBN (ISBN-10): 0253221803
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: INDIANA UNIV PR
232 Seiten
Gewicht: 0,340 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 17.04.2011 21:28:56
Buch zuletzt gefunden am 15.12.2016 09:43:51
ISBN/EAN: 9780253221803

ISBN - alternative Schreibweisen:
0-253-22180-3, 978-0-253-22180-3

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