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Competitive Identity: The New Brand Management for Nations, Cities and Regions - Simon Anholt
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ISBN: 0230500285

[SR: 295690], Gebundene Ausgabe, [EAN: 9780230500280], Palgrave Macmillan, Palgrave Macmillan, Book, [PU: Palgrave Macmillan], Palgrave Macmillan, Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'., 58211011, International, 58202011, Wirtschaftswissenschaften, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322118031, Öffentlichkeitsarbeit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69084011, Beziehungen, 69083011, International, 69077011, Politik, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Ever since Simon Anholt coined the phrase Nation Branding a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity. Simon Anholt, Books, Business and Finance, Marketing and Sales, Competitive Identity: The New Brand Management For Nations, Cities And Regions Books>Business and Finance>Marketing and Sales, Palgrave Macmillan

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity., [PU: Palgrave Macmillan]

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity., [PU: Palgrave Macmillan]

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Details zum Buch
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Autor:

Anholt, Simon

Titel:

Competitive Identity: The New Brand Management for Nations, Cities and Regions

ISBN-Nummer:

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.

Detailangaben zum Buch - Competitive Identity: The New Brand Management for Nations, Cities and Regions


EAN (ISBN-13): 9780230500280
ISBN (ISBN-10): 0230500285
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: Palgrave
134 Seiten
Gewicht: 0,386 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.05.2007 10:01:31
Buch zuletzt gefunden am 30.01.2017 09:14:04
ISBN/EAN: 9780230500280

ISBN - alternative Schreibweisen:
0-230-50028-5, 978-0-230-50028-0


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