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Language and the Market (Language and Globalization) - Dr Helen Kelly-Holmes, Professor Gerlinde Mautner
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Dr Helen Kelly-Holmes, Professor Gerlinde Mautner:
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2010, ISBN: 0230210600

[SR: 4365757], Hardcover, [EAN: 9780230210608], Palgrave Macmillan, Palgrave Macmillan, Book, [PU: Palgrave Macmillan], 2010-04-09, Palgrave Macmillan, By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268306, Office Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268179, Professional Finance, 659892, Audits & Auditing, 268180, Banking, 659982, Budgeting, 268181, Corporate, 659984, Forecasting, 659986, Foreign Exchange, 268183, Insurance, 659992, International Finance, 268194, Investments & Securities, 268216, Public, 659994, Purchasing & Procurement, 659996, Risk Management, 659998, Taxation, 660000, Venture Capital, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 277027, Language, 277029, Braille & Sign Language, 277030, Communication, 277032, Grammar, Structure & Syntax, 277033, Handwriting, 277042, Literacy, 277051, Readers, 277052, Reading Skills, 277053, Reference, 277063, Slang & Jargon, 277065, Speech, 277068, Translation & Interpretation, 277069, Vocabulary, 59, Reference, 1025612, Subjects, 266239, Books, 922510, Reference, 922508, History & Philosophy, 57, Science & Nature, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 277040, Reference, 496786, Linguistics, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 277055, Semantics, 496786, Linguistics, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 277064, Sociolinguistics, 496786, Linguistics, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Language And The Market
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ISBN: 9780230210608

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Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their Market forces are widely acknowledged to be at the heart of globalizing forces, and any consideration of how globalization affects language and vice versa requires an in-depth examination of the relationship between languages and markets. Despite this, the disciplines of sociolinguistics and applied linguistics have an uneasy relationship with markets. The hegemony of market processes and their negative outcomes has, it could be argued, become a commonsense assumption in the academic treatment of the subject. The aim of the current volume is to challenge this assumption. The book takes the market as its common starting point, and examines, in a large number of individual contributions, the sociolinguistic inputs and fall-out from market processes, using a variety of different methodological approaches and various contexts and case studies. These cases range from a call centre in India to an industrial development agency in the Irish-speaking Gaeltacht, with genres ranging from Sami rap music to corporate mission statements. The book is intentionally interdisciplinary, including perspectives from management and economics, media and communications studies, applied linguistics, sociolinguistics, ethnography, and cultural studies. Books, Language and Linguistics~~Linguistics~~Sociolinguistics, Language And The Market~~Book~~9780230210608, , , , , , , , , ,, [PU: Palgrave Macmillan]

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Language and the Market (Language and Globalization) - Gerlinde Mautner, H. Kelly-Holmes
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[SR: 3259987], Gebundene Ausgabe, [EAN: 9780230210608], Palgrave Macmillan, Palgrave Macmillan, Book, [PU: Palgrave Macmillan], Palgrave Macmillan, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69179011, Medienwissenschaften, 69108011, Sozialwissenschaften, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher, 54484011, Linguistik, 54476011, Wörter & Sprache, 54127011, Lernen & Nachschlagen, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Language and the Market (Language and Globalization) - Mautner, Gerlinde
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Language and the Market (Language and Globalization) - gebunden oder broschiert

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Palgrave Macmillan. Hardcover. 0230210600 Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from us and you get great service as well as a great price! Your business is valued and your satisfaction is guaranteed! . New., Palgrave Macmillan

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Language and the Market - H. Kelly-Holmes; Gerlinde Mautner
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ISBN: 9780230210608

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Linguistics; Applied Linguistics; Language and Literature; Economics, general; Media Studies; Sociolinguistics; Office Management discourse, Diversity, e-commerce, economy, German, international marketing, Internet, language, management, marketing, recruiting, rhetoric Books Book, Palgrave Macmillan

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Details zum Buch
Language and the Market

By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.

Detailangaben zum Buch - Language and the Market


EAN (ISBN-13): 9780230210608
ISBN (ISBN-10): 0230210600
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: Palgrave
286 Seiten
Gewicht: 0,454 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 18.04.2011 09:20:06
Buch zuletzt gefunden am 03.08.2017 23:06:42
ISBN/EAN: 9780230210608

ISBN - alternative Schreibweisen:
0-230-21060-0, 978-0-230-21060-8


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