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Relationship Marketing: Successful Strategies For The Age Of The Customer - Mckenna, Regis
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ISBN: 9780201622409

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Globe Pequot. Used - Good. Former Library book. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business., Globe Pequot, University of California Press. Used - Good., University of California Press, Penguin Press. Used - Acceptable. Former Library book. The book is a readable copy showing signs of wear and the pages are intact. The cover may have some creases or minor tears. The dust jacket (if applicable) may be missing. The book may be an ex-library book. The book may contain: a publisher remainder mar All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business., Penguin Press, Basic Books. Used - Very Good. A bright, square, and overall a nice copy All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business., Basic Books

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Relationship Marketing: Successful Strategies For The Age Of The Customer - Mckenna, Regis
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1993, ISBN: 9780201622409

Taschenbuch, ID: 807568288

U.S.A.: Basic Books. Soft cover. 0201622408 Good condition. Minimal writing. Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback) By McKenna, Regis In this spirited recap of the 1980s, marketing consultant McKenna ( The Regis Touch ) elaborates on a revolution in the computer-age marketplace that has all but laid low corporations whose isolated managements used massive advertising campaigns to dictate what the customer would buy. Today, he writes, the focus is on direct consumer contact and personal relations with the business "infrastructure"--media, suppliers, analysts, etc.--whose feedback will influence product development and marketing strategy. McKenna traces the rise and occasional fall of many start-up companies in the turbulent, proliferating computer and software industry, including the competition between Apple Inc. and IBM, a battle recently ended when the two signed agreements to work together on research, development and marketing. Product Details Paperback: 256 pages Publisher: Basic Books (May 20, 1993) Language: English ISBN-10: ISBN-13: 978-0201622409 Product Dimensions: 9.1 x 5.6 x 0.7 inches . Good. 1993., Basic Books, 1993

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Relationship Marketing: Successful Strategies For The Age Of The Customer - Regis Mckenna
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Relationship Marketing: Successful Strategies For The Age Of The Customer - Taschenbuch

ISBN: 0201622408

[SR: 194623], Paperback, [EAN: 9780201622409], Basic Books, Basic Books, Book, [PU: Basic Books], Basic Books, From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

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Relationship Marketing: Successful Strategies for the Age of the Customer - Regis McKenna
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Regis McKenna:
Relationship Marketing: Successful Strategies for the Age of the Customer - Taschenbuch

1993, ISBN: 9780201622409

ID: 14216467918

Softcover, Gebraucht, guter Zustand, Excellent condition with minimal visible wear. Biggest little used bookstore in the world., [PU: Basic Books]

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Relationship Marketing: Successful Strategies For The Age Of The Customer - Mckenna, Regis
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Mckenna, Regis:
Relationship Marketing: Successful Strategies For The Age Of The Customer - Taschenbuch

1993, ISBN: 0201622408

ID: 20140523425

[EAN: 9780201622409], Gebraucht, guter Zustand, [PU: Basic Books], Business & Economics|Marketing|General

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Details zum Buch
Relationship Marketing: Successful Strategies for the Age of the Customer

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

Detailangaben zum Buch - Relationship Marketing: Successful Strategies for the Age of the Customer


EAN (ISBN-13): 9780201622409
ISBN (ISBN-10): 0201622408
Taschenbuch
Erscheinungsjahr: 1993
Herausgeber: BASIC BOOKS
256 Seiten
Gewicht: 0,363 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 26.04.2007 17:05:05
Buch zuletzt gefunden am 21.12.2017 21:30:44
ISBN/EAN: 9780201622409

ISBN - alternative Schreibweisen:
0-201-62240-8, 978-0-201-62240-9


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