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How Brands Grow: What Marketers Don't Know - Byron Sharp
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[SR: 74638], Hardcover, [EAN: 9780195573565], Oxford University Press, Oxford University Press, Book, [PU: Oxford University Press], Oxford University Press, This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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How Brands Grow: What Marketers Don't Know - Sharp, Richard Ed. / Sharp, Byron
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. How Brands Grow: What Marketers Don't Know Sharp, Richard Ed. / Sharp, Byron, Oxford University Press, USA

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., [PU: Oxford University Press]

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[ED: Buch], [PU: Oxford University Press], Neuware - This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands., [SC: 0.00], Neuware, gewerbliches Angebot, 239x164x27 mm, [GW: 599g]

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Details zum Buch
How Brands Grow
Autor:

Sharp, Byron

Titel:

How Brands Grow

ISBN-Nummer:

9780195573565

Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.

Detailangaben zum Buch - How Brands Grow


EAN (ISBN-13): 9780195573565
ISBN (ISBN-10): 0195573560
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: Oxford University Press
246 Seiten
Gewicht: 0,599 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 12.01.2007 10:24:53
Buch zuletzt gefunden am 06.02.2017 18:24:41
ISBN/EAN: 9780195573565

ISBN - alternative Schreibweisen:
0-19-557356-0, 978-0-19-557356-5

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