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The Global Village: Transformations in World Life and Media in the 21st Century (Paperback) - Marshall McLuhan, Bruce R. Powers
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Marshall McLuhan, Bruce R. Powers:
The Global Village: Transformations in World Life and Media in the 21st Century (Paperback) - Taschenbuch

1992, ISBN: 0195079108

ID: 20995717861

[EAN: 9780195079104], Neubuch, [PU: Oxford University Press Inc, United States], Medical|Genetics, Language: English . Brand New Book. Marshall McLuhan s posthumous The Global Village, co-authored by Bruce Powers, explores the new laws of media, laws fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network. McLuhan and Powers offer the Tetrad as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the original intent. For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum. McLuhan s insights, his aphorisms, and his legacy as the man behind the message , make The Global Village excellent reading for anyone interested in the shaping power of communication technology.

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The Global Village: Transformations in World Life and Media in the 21st Century (Paperback) - Marshall McLuhan, Bruce R. Powers
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Marshall McLuhan, Bruce R. Powers:
The Global Village: Transformations in World Life and Media in the 21st Century (Paperback) - Taschenbuch

1992, ISBN: 0195079108

ID: 20996202025

[EAN: 9780195079104], Neubuch, [PU: Oxford University Press Inc, United States], Medical|Genetics, Language: English . Brand New Book. Marshall McLuhan s posthumous The Global Village, co-authored by Bruce Powers, explores the new laws of media, laws fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologies of the data base, communication satallites, and the globalmedia network. McLuhan and Powers offer the Tetrad as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the original intent.For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum. McLuhan s insights, his aphorisms, and his legacy as the man behind the message , make The Global Village excellent reading for anyone interested in the shaping power of communication technology.

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The Global Village - Marshall McLuhan
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Marshall McLuhan:
The Global Village - Taschenbuch

ISBN: 9780195079104

Paperback, [PU: Oxford University Press Inc], The theme of McLuhan's book is the distinction between two quite different traditions of reasoning which have grown up in Western and Eastern countries, and how global communications have brought these two traditions into contact., Philosophy Of Mind

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The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - Marshall McLuhan
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Marshall McLuhan:
The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - Taschenbuch

1992, ISBN: 0195079108

ID: 21649760671

[EAN: 9780195079104], Neubuch, [PU: Oxford University Press], Medical|Genetics

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Global Village - Mcluhan
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Mcluhan:
Global Village - neues Buch

ISBN: 9780195079104

ID: 1082477662_nw

Livre, [PU: Oxford University Press]

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Details zum Buch
The Global Village: Transformations in World Life and Media in the 21st Century

Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of his last collaborative efforts, applies that vision to today's worldwide, integrated electronic network.
When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher.
In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood. At the heart of their theory is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, "many-centered" orientation of Acoustic Space.
The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understand both these systems simultaneously."
Employing McLuhan's concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints. Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.

Detailangaben zum Buch - The Global Village: Transformations in World Life and Media in the 21st Century


EAN (ISBN-13): 9780195079104
ISBN (ISBN-10): 0195079108
Taschenbuch
Erscheinungsjahr: 1992
Herausgeber: OXFORD UNIV PR
240 Seiten
Gewicht: 0,200 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 03.06.2007 14:39:58
Buch zuletzt gefunden am 07.10.2017 00:23:26
ISBN/EAN: 9780195079104

ISBN - alternative Schreibweisen:
0-19-507910-8, 978-0-19-507910-4


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