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Strategic Marketing Problems: Cases and Comments (12th Edition) - Roger Kerin, Robert Peterson
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ISBN: 0136107060

[SR: 589191], Hardcover, [EAN: 9780136107064], Pearson, Pearson, Book, [PU: Pearson], Pearson, Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.   Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals.

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Strategic Marketing Problems: Cases and Comments (12th Edition) - Roger Kerin, Robert Peterson
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Roger Kerin, Robert Peterson:
Strategic Marketing Problems: Cases and Comments (12th Edition) - gebunden oder broschiert

ISBN: 0136107060

[SR: 589191], Hardcover, [EAN: 9780136107064], Pearson, Pearson, Book, [PU: Pearson], Pearson, Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.   Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals.

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Strategic Marketing Problems: Cases and Comments (12th Edition) - Roger Kerin, Robert Peterson
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Strategic Marketing Problems: Cases and Comments (12th Edition) - gebrauchtes Buch

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. ? Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:? The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. business,business and finance,business and investing,industries and professions,management and leadership,marketing,marketing and sales,systems and planning,textbooks Marketing & Sales, Pearson

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Strategic Marketing Problems: Cases and Comments (12th Edition) - Roger Kerin, Robert Peterson
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Roger Kerin, Robert Peterson:
Strategic Marketing Problems: Cases and Comments (12th Edition) - gebrauchtes Buch

ISBN: 0136107060

ID: 5648345

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. ? Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:? The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. business and finance,business and investing,industries and professions,management and leadership,marketing,marketing and sales,systems and planning,textbooks Marketing & Sales, Pearson

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Strategic Marketing Problems: Cases and Comments - Kerin, Roger A. / Peterson, Robert A.
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"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals. Strategic Marketing Problems: Cases and Comments Kerin, Roger A. / Peterson, Robert A., Prentice Hall

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Details zum Buch
Strategic Marketing Problems: Cases and Comments
Autor:

Kerin, Roger A.; Peterson, Robert A.

Titel:

Strategic Marketing Problems: Cases and Comments

ISBN-Nummer:

"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET Relevant information and case studies for marketing executives and professionals.

Detailangaben zum Buch - Strategic Marketing Problems: Cases and Comments


EAN (ISBN-13): 9780136107064
ISBN (ISBN-10): 0136107060
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Prentice Hall
708 Seiten
Gewicht: 1,696 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 02.01.2010 17:06:09
Buch zuletzt gefunden am 14.04.2017 00:36:10
ISBN/EAN: 9780136107064

ISBN - alternative Schreibweisen:
0-13-610706-0, 978-0-13-610706-4


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