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Africa Rising: How 900 Million African Consumers Offer More Than You Think - Vijay Mahajan
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Vijay Mahajan:
Africa Rising: How 900 Million African Consumers Offer More Than You Think - gebunden oder broschiert

ISBN: 0132339420

[SR: 51013], Gebundene Ausgabe, [EAN: 9780132339421], Wharton School Publishing, Wharton School Publishing, Book, [PU: Wharton School Publishing], Wharton School Publishing, Profit from the World's Largest Untapped Market: Africa's MORE THAN 900 MILLION Consumers! "This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio." --E. Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA "While we consider Africa one of our most important markets, we are very aware that it is often overlooked as a place to conduct sustainable business. This book shows that Africa offers opportunities equal to other developing regions that receive more attention. Through the Diageo Africa Business Reporting Awards, we have committed to promoting high-quality coverage of the business environment in Africa. This book makes an important contribution in providing a vivid picture of the African market opportunity." --Paul Walsh, Chief Executive Officer, Diageo, UK "This book presents a compelling argument for waking up to the potential of a continent with a population of over 900 million and a high rate of growth. The African continent is rich in natural resources and presents opportunities across a wide cross-section of industrial and commercial areas for companies with appropriate business strategies and a genuine commitment to improving the quality of life of the local population." --Ratan N. Tata, Chairman, Tata Group, India "Unilever has invested in Africa for over a century and is committed to building strong market positions in the region by meeting the needs of African consumers. As this book highlights, the opportunities for consumer goods companies are considerable and the potential to do business in Africa is much greater than many companies realize." --Patrick Cescau, Global CEO, Unilever, UK "Bravo. The timing of this book is perfect. It will be much quoted. I especially like how Professor Mahajan uses the voices of Africans to bring it to life, alongside the research." --Barbara James, former, 58285011, International, 58231011, Devisenkurs, 58208011, Export & Import, 58288011, Weltweites Marketing, 58211011, Wirtschaft, 1322107031, Wirtschaftsbedingungen, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Africa Rising: How 900 Million African Consumers Offer More Than You Think - Vijay Mahajan
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Vijay Mahajan:
Africa Rising: How 900 Million African Consumers Offer More Than You Think - gebunden oder broschiert

ISBN: 0132339420

[SR: 51013], Gebundene Ausgabe, [EAN: 9780132339421], Wharton School Publishing, Wharton School Publishing, Book, [PU: Wharton School Publishing], Wharton School Publishing, Profit from the World's Largest Untapped Market: Africa's MORE THAN 900 MILLION Consumers! "This book lays out a powerful portrait of the growing opportunities in Africa. It is clear to us that any global firm interested in growth must see Africa as an essential part of its portfolio." --E. Neville Isdell, Chairman and Chief Executive Officer, The Coca-Cola Company, USA "While we consider Africa one of our most important markets, we are very aware that it is often overlooked as a place to conduct sustainable business. This book shows that Africa offers opportunities equal to other developing regions that receive more attention. Through the Diageo Africa Business Reporting Awards, we have committed to promoting high-quality coverage of the business environment in Africa. This book makes an important contribution in providing a vivid picture of the African market opportunity." --Paul Walsh, Chief Executive Officer, Diageo, UK "This book presents a compelling argument for waking up to the potential of a continent with a population of over 900 million and a high rate of growth. The African continent is rich in natural resources and presents opportunities across a wide cross-section of industrial and commercial areas for companies with appropriate business strategies and a genuine commitment to improving the quality of life of the local population." --Ratan N. Tata, Chairman, Tata Group, India "Unilever has invested in Africa for over a century and is committed to building strong market positions in the region by meeting the needs of African consumers. As this book highlights, the opportunities for consumer goods companies are considerable and the potential to do business in Africa is much greater than many companies realize." --Patrick Cescau, Global CEO, Unilever, UK "Bravo. The timing of this book is perfect. It will be much quoted. I especially like how Professor Mahajan uses the voices of Africans to bring it to life, alongside the research." --Barbara James, former, 58285011, International, 58231011, Devisenkurs, 58208011, Export & Import, 58288011, Weltweites Marketing, 58211011, Wirtschaft, 1322107031, Wirtschaftsbedingungen, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Africa Rising - Mahajan, Vijay
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ISBN: 9780132339421

ID: 361253

With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising , renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a media dark continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs. Business Business eBook, Pearson Education

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Africa Rising: How 900 Million African Consumers Offer More Than You Think - Mahajan, Vijay
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Mahajan, Vijay:
Africa Rising: How 900 Million African Consumers Offer More Than You Think - gebunden oder broschiert

2008, ISBN: 9780132339421

ID: 13985839111

Hardcover, Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!, Gebraucht, guter Zustand, [PU: Pearson Prentice Hall]

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Africa Rising: How 900 Million African Consumers Offer More Than You Think - Mahajan, Vijay
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Mahajan, Vijay:
Africa Rising: How 900 Million African Consumers Offer More Than You Think - gebunden oder broschiert

2008, ISBN: 9780132339421

ID: 13892960963

Hardcover, Very good in very good dust jacket., Political Science, 2008-09-08, [PU: Pearson Prentice Hall]

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Details zum Buch
Africa Rising: How 900 Million African Consumers Offer More Than You Think

The Afrcian continent is one of the world's fastest growing markets. In this work, legendary global business consultant Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.

Detailangaben zum Buch - Africa Rising: How 900 Million African Consumers Offer More Than You Think


EAN (ISBN-13): 9780132339421
ISBN (ISBN-10): 0132339420
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: Wharton School Publishing
260 Seiten
Gewicht: 0,494 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 28.04.2008 04:05:39
Buch zuletzt gefunden am 28.07.2017 22:02:53
ISBN/EAN: 9780132339421

ISBN - alternative Schreibweisen:
0-13-233942-0, 978-0-13-233942-1


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