ISBN: 9780128101025

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a… Mehr…

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn''t find the product acceptable, it won''t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn''t previously been considered a factor in the success of the project. Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception Illustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketers Presents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments Includes worked examples for interpreting and displaying results Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas, Books, Science and Nature, Sensory Evaluation Practices Books>Science and Nature, Academic Press<

ISBN: 9780128101025

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a… Mehr…

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn''t find the product acceptable, it won''t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn''t previously been considered a factor in the success of the project.Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perceptionIllustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketersPresents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environmentsIncludes worked examples for interpreting and displaying results Herbert Stone, Rebecca N. Bleibaum, Heather A. Thomas, Books, Science and Nature, Sensory Evaluation Practices Books>Science and Nature, Academic Press<

ISBN: 0128101024

Paperback, [EAN: 9780128101025], Academic Press, Academic Press, Book, [PU: Academic Press], Academic Press, 952058, Food Sciences, 952052, Agricultural Sciences, 952050, Professional Sci… Mehr…

Paperback, [EAN: 9780128101025], Academic Press, Academic Press, Book, [PU: Academic Press], Academic Press, 952058, Food Sciences, 952052, Agricultural Sciences, 952050, Professional Science, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 956866, Food Science, 956856, Agricultural Sciences, 956280, Science & Math, 927726, Subjects, 916520, Books, 15115321, Textbooks, 15305391, Architecture, 15305441, Business & Finance, 2223250011, Communication & Journalism, 15305691, Computer Science & Information Systems, 15305851, Education, 15305951, Engineering, 2223265011, English As a Second Language, 15306041, Humanities, 15306601, Law, 15306671, Medicine, 2223256011, Reference, 15306801, Sciences, 15307131, Social Sciences, 2223263011, Test Prep & Study Guides, 927726, Subjects, 916520, Books<

ISBN: 9780128101025

[ED: Taschenbuch], [PU: ACADEMIC PR INC], Versandfertig in über 4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

2017, ISBN: 9780128101025

[ED: 4], 4th edition, Softcover, Buch, [PU: Academic Press Inc]