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Sensory Evaluation Practices - Herbert Stone
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Herbert Stone:
Sensory Evaluation Practices - neues Buch

ISBN: 9780123820877

ID: 9780123820877

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"e evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn`t find the product acceptable, it won`t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn`t previously been considered a factor in the success of the project.Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perceptionIllustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketersPresents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environmentsIncludes worked examples for interpreting and displaying results Sensory Evaluation Practices: Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"e evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn`t find the product acceptable, it won`t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn`t previously been considered a factor in the success of the project.Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perceptionIllustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketersPresents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environmentsIncludes worked examples for interpreting and displaying results, Elsevier Science

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Sensory Evaluation Practices - Herbert Stone
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Herbert Stone:
Sensory Evaluation Practices - neues Buch

ISBN: 9780123820877

ID: 9780123820877

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"e evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn`t find the product acceptable, it won`t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn`t previously been considered a factor in the success of the project. Emphasizes the importance of a Sensory Evaluation Practices: Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"e evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn`t find the product acceptable, it won`t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn`t previously been considered a factor in the success of the project. Emphasizes the importance of a, Elsevier Science

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Sensory Evaluation Practices - Rebecca N. Bleibaum, Herbert Stone
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Sensory Evaluation Practices - neues Buch

2012, ISBN: 9780123820877

ID: 9200000007701553

Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. Emphasizes the importance of aTaal: Engels; Formaat: ePub met kopieerbeveiliging (DRM) van Adobe; Bestandsgrootte: 8.22 MB; Kopieerrechten: Het kopiëren van (delen van) de pagina's is niet toegestaan ; Printrechten: Het printen van de pagina's is niet toegestaan, tenzij anders aangegeven in het eBook; Voorleesfunctie: De voorleesfunctie is uitgeschakeld; Geschikt voor: Alle e-readers te koop bij bol.com (of compatible voor PDF of ePub). Telefoons en tablets met Google Android (1.6 of hoger) voorzien van bol.com boekenbol app. PC en Mac; Verschijningsdatum: september 2012; ISBN10: 0123820871; ISBN13: 9780123820877; , Engelstalig | Ebook | 2012, Techniek & Technologie, Voedselwetenschappen, Academic Press

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Sensory Evaluation Practices - Herbert Stone
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Herbert Stone:
Sensory Evaluation Practices - neues Buch

ISBN: 9780123820877

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Sensory Evaluation Practices Sensory-Evaluation-Practices~~Herbert-Stone Science/Tech>Engineering>Engr Ref NOOK Book (eBook), Elsevier Science

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Sensory Evaluation Practices - Herbert Stone;  Rebecca N. Bleibaum;  Heather A. Thomas
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2012, ISBN: 9780123820877

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Details zum Buch
Sensory Evaluation Practices
Autor:

Stone, Herbert;Bleibaum, Rebecca;Thomas, Heather A.

Titel:

Sensory Evaluation Practices

ISBN-Nummer:

Detailangaben zum Buch - Sensory Evaluation Practices


EAN (ISBN-13): 9780123820877
Erscheinungsjahr: 2012
Herausgeber: Elsevier Reference Monographs

Buch in der Datenbank seit 09.02.2007 16:23:32
Buch zuletzt gefunden am 19.05.2017 11:40:10
ISBN/EAN: 9780123820877

ISBN - alternative Schreibweisen:
978-0-12-382087-7


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