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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr., Harper Boyd
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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John Mullins, Orville Walker, Jr., Harper Boyd:
Marketing Management: A Strategic Decision-Making Approach - Taschenbuch

ISBN: 0073381160

[SR: 316420], Paperback, [EAN: 9780073381169], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspecti, 2679, Decision-Making & Problem Solving, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr., Harper Boyd
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
John Mullins, Orville Walker, Jr., Harper Boyd:
Marketing Management: A Strategic Decision-Making Approach - Taschenbuch

ISBN: 0073381160

[SR: 316420], Paperback, [EAN: 9780073381169], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspecti, 2679, Decision-Making & Problem Solving, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr., Harper Boyd
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Marketing Management: A Strategic Decision-Making Approach - gebrauchtes Buch

ISBN: 0073381160

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. business,business and finance,business and investing,economics,education and reference,management,management and leadership,marketing,marketing and sales,sales and selling Marketing & Sales, McGraw-Hill Education

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Marketing Management: A Strategic Decision-Making Approach - John Mullins; Orville Walker; Jr., Harper Boyd
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John Mullins; Orville Walker; Jr., Harper Boyd:
Marketing Management: A Strategic Decision-Making Approach - gebrauchtes Buch

ISBN: 0073381160

ID: 5520804

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. business and finance,business and investing,education and reference,management,management and leadership,marketing,marketing and sales,sales and selling,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Details zum Buch
Marketing Management: A Strategic Decision-Making Approach
Autor:

Mullins, John W.; Walker, Orville C. , Jr.

Titel:

Marketing Management: A Strategic Decision-Making Approach

ISBN-Nummer:

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Detailangaben zum Buch - Marketing Management: A Strategic Decision-Making Approach


EAN (ISBN-13): 9780073381169
ISBN (ISBN-10): 0073381160
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: MCGRAW HILL BOOK CO
551 Seiten
Gewicht: 1,007 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 01.12.2008 17:55:41
Buch zuletzt gefunden am 04.04.2017 12:16:56
ISBN/EAN: 9780073381169

ISBN - alternative Schreibweisen:
0-07-338116-0, 978-0-07-338116-9


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