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Marketing Strategy: A Decision Focused Approach - Orville C Walker, John Mullins, Jr., Harper W Boyd
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Orville C Walker, John Mullins, Jr., Harper W Boyd:
Marketing Strategy: A Decision Focused Approach - Taschenbuch

2010, ISBN: 0073381152

[SR: 1331261], Paperback, [EAN: 9780073381152], McGraw-Hill Higher Education, McGraw-Hill Higher Education, Book, [PU: McGraw-Hill Higher Education], 2010-03-01, McGraw-Hill Higher Education, Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition., 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Marketing Strategy: A Decision Focused Approach - Orville Walker; John Mullins; Jr., Harper Boyd
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Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. business,business and finance,business and investing,economics,education and reference,management,management and leadership,marketing,marketing and sales,research Marketing & Sales, McGraw-Hill/Irwin

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Marketing Strategy - Walker, Orville; Mullins, John; Boyd, Jr., Harper
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Walker, Orville; Mullins, John; Boyd, Jr., Harper:
Marketing Strategy - Taschenbuch

2010, ISBN: 9780073381152

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McGraw-Hill/Irwin, 2010-02-17. Paperback. New. New ,International edition , softcover ,Same text as US edition , ISBN /Cover may be different , Ready to ship, 5-8 business days worldwide delivery., McGraw-Hill/Irwin, 2010-02-17

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Orville Walker:
Marketing Strategy: A Decision Focused Approach - Taschenbuch

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Marketing Strategy: A Decision Focused Approach Marketing-Strategy~~Orville-Walker Business>Marketing Strategies>Marketing Strategies Paperback, McGraw-Hill Higher Education

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Marketing Strategy: A Decision Focused Approach - Taschenbuch

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Marketing Strategy: A Decision-Focused Approach

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Detailangaben zum Buch - Marketing Strategy: A Decision-Focused Approach


EAN (ISBN-13): 9780073381152
ISBN (ISBN-10): 0073381152
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: MCGRAW HILL BOOK CO
352 Seiten
Gewicht: 0,635 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 25.04.2011 04:23:31
Buch zuletzt gefunden am 21.12.2017 21:30:57
ISBN/EAN: 9780073381152

ISBN - alternative Schreibweisen:
0-07-338115-2, 978-0-07-338115-2


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