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Retailing Management - Michael Levy, Barton Weitz
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ISBN: 9780073381046

ID: 978007338104

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Michael Levy, Barton Weitz, Books, Business and Finance, Marketing and Sales, Retailing Management Books>Business and Finance>Marketing and Sales, McGraw-Hill Education

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Retailing Management - Michael Levy, Barton Weitz
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Retailing Management - gebrauchtes Buch

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Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, business and finance,business and investing,education and reference,industries and professions,management,management and leadership,marketing,marketing and sales,retailing,sales and selling Marketing & Sales, McGraw-Hill Education

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Retailing Management - Levy, Michael, Weitz, Barton
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Levy, Michael, Weitz, Barton:
Retailing Management - gebrauchtes Buch

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[EAN: 9780073381046], Gebraucht, [PU: McGraw-Hill/Irwin], Business & Economics|General, Business & Economics|Industries|Retailing, Business & Economics|Management, Business & Economics|Marketing|General, A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.

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Retailing Management - Levy, Michael
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Retailing Management - gebrauchtes Buch

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[EAN: 9780073381046], Gebraucht, [PU: McGraw-Hill Higher Education], Business & Economics|General, Business & Economics|Industries|Retailing, Business & Economics|Management, Business & Economics|Marketing|General, Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.

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ISBN: 9780073381046

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McGraw-Hill Education. Hardcover. POOR. Acceptable copy with heavy wear to cover and pages. Pages have writing and or highlighting. Might be an ex-library copy and not include CD or accessories., McGraw-Hill Education

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Details zum Buch
Retailing Management

Helps expose students to retailing and prepare them for a career in retailing and related fields. This book is organized around a model of strategic decision-making. It allows readers to learn about the process of strategic decisions before moving on to decision implementation. It covers such topics as globalization and multi-channel retailing.

Detailangaben zum Buch - Retailing Management


EAN (ISBN-13): 9780073381046
ISBN (ISBN-10): 0073381047
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: MCGRAW HILL BOOK CO
702 Seiten
Gewicht: 1,755 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.05.2008 08:53:05
Buch zuletzt gefunden am 16.03.2017 16:10:22
ISBN/EAN: 9780073381046

ISBN - alternative Schreibweisen:
0-07-338104-7, 978-0-07-338104-6


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