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Essentials of Marketing Research - Jr., Joseph Hair; Mary Wolfinbarger; Robert Bush; David Ortinau
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Essentials of Marketing Research - gebrauchtes Buch

ISBN: 0073381020

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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects. business,business and finance,business and investing,education and reference,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Hair, Joseph F., Jr. / Wolfinbarger, Mary F. / Ortinau, David J.:

Essentials of Marketing Research - gebrauchtes Buch

ISBN: 9780073381022

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"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects. Essentials of Marketing Research Hair, Joseph F., Jr. / Wolfinbarger, Mary F. / Ortinau, David J., McGraw-Hill Higher Education

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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:
Essentials of Marketing Research - Taschenbuch

ISBN: 9780073381022

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McGraw-Hill/Irwin. Paperback. POOR. Acceptable copy with heavy wear to cover and pages. Pages have writing and or highlighting. Might be an ex-library copy and not include CD or accessories., McGraw-Hill/Irwin

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Essentials of Marketing Research - Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David:
Essentials of Marketing Research - Taschenbuch

2007, ISBN: 9780073381022

ID: 13682051742

Softcover, Gebraucht, guter Zustand, This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books-Hot deals from the land of the sun., [PU: McGraw-Hill/Irwin]

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Essentials of Marketing Research - Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David:
Essentials of Marketing Research - Taschenbuch

2007, ISBN: 9780073381022

ID: 13433214812

Softcover, Gebraucht, guter Zustand, Book has a small amount of wear visible on the binding, cover, pages. Selection as wide as the Mississippi., [PU: McGraw-Hill/Irwin]

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Details zum Buch
Essentials of Marketing Research
Autor:

Hair, Joseph F. , Jr.; Wolfinbarger, Mary F.; Ortinau, David J.

Titel:

Essentials of Marketing Research

ISBN-Nummer:

9780073381022

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Detailangaben zum Buch - Essentials of Marketing Research


EAN (ISBN-13): 9780073381022
ISBN (ISBN-10): 0073381020
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: IRWIN/MCGRAW HILL
382 Seiten
Gewicht: 0,667 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 23.01.2008 17:09:47
Buch zuletzt gefunden am 11.01.2017 12:49:38
ISBN/EAN: 9780073381022

ISBN - alternative Schreibweisen:
0-07-338102-0, 978-0-07-338102-2

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