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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Sponder, Marshall
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ISBN: 9780071768290

ID: 9780071768290

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, 9780071824491,9780071768290,0071768297 Other pricing structure might be available at vitalsource.com., McGraw-Hill Professional

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Sponder, Marshall:

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - neues Buch

ISBN: 9780071768290

ID: 743475

Book Approach and Contents: This book will outline all that is known about Social Media Monitoring and Social Media ROI and will breakdown what business needs to know based on verticals and applications. Best practices will also be put forward. Part 1: An Overview of Social Media Monitoring 1. Social Media ROI history (thoughts and trend leaders) 2. Tracking Word of Mouth (WOM) using Outreach, Engagement, Triage 3. Tracking International Social Media (language and cultural barriers) 4. Technology issues Detailing how is does Social Media Monitoring work 5. Social Intelligence sifting data from web documents and constructing meaning 6. Social Media Monitoring for Branding 7. Social Media Monitoring for Public Relations 8. Social Media Monitoring for Sales 9. Social Media Monitoring for Advertising 10. Determining the worth of Virtual Friends, Fans, Tweets, Tweeters, etc. Part 2: Data Inputs 11. Constructing a Social Media Audit / Social Monitoring Audit 12. Determine Social Media Assets/Inventory/Applications 13. Building Social Media Scorecards 14. Building Social Monitoring Scorecards (specializing by vertical or business type) Part 3: Deploying Social Media Monitoring and Action/Touch Points 15. Planning your monitoring / content creation 16. Develop and Deploy Social Media Outreach 17. Social Media Funnel Conversion Visualizations 18. Mashing up data from disparate sources (Web Analytics, Social Media Monitoring, Search/SEO, House Data, Geo-local data such as Foursquare & Twitter, Google Maps 19. Case Studies 20. Putting the results of Social Monitoring into plain language Management Understands21. Monitoring Tools and Technologies 22. Monitoring Platform Briefs (my connections with vendors in the monitoring industry make this low hanging fruit but useful for the book). 23. Evaluating and classifying a Social Monitoring Solution for your organization Part 4: BRIEFS and Short Case Studies of SMM Platforms 24. The Future of Social Media Monitoring where is the field heading Part 5: Deploying Social Media Monitoring and Action/Touch Points 25. Planning your monitoring / content creation 26. Develop and Deploy Social Media Outreach 27. Social Media Funnel Conversion Visualizations 28. Mashing up data from disparate sources (Web Analytics, Social Media Monitoring, Search/SEO, House Data, Geo-local data such as Foursquare & Twitter, Google Maps 29. Putting the results of Social Monitoring into plain language Business Business eBook, McGraw-Hill Education

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Marshall Sponder
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Marshall Sponder:
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - gebrauchtes Buch

ISBN: 0071768297

ID: 7680789

Align Strategy With Metrics Using Social Monitoring Best Practices "Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."-Paul Holmes, The Holmes Report "Marshall has provided much-needed discipline to our newest marketing frontier-a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."-Ryan Rasmussen, VP Research, Z?calo Group "Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks."-W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research "Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media."-Barry Fleming, Director, Analytics & Ins computers and technology,e-commerce,internet and social media,marketing,marketing and sales,processes and infrastructure,research,social media for business,web development and design,web marketing Internet & Social Media, McGraw-Hill

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Sponder, Marshall
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Sponder, Marshall:
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - gebrauchtes Buch

ISBN: 9780071768290

ID: 12718432

Align strategy with real metrics using social monitoring best practices Social media is the hottest topic in marketing today--but do you "really" know how to take strategic advantage of everything Facebook, Twitter, LinkedIn, and other site have to offer? You're not alone. The most common questions heard in marketing departments today are: How many customers did we get? How many products did we sell? What were our sales margins? Few know the answers; most don't even know how to "get" the answers. Web analytics and SEO specialist Marshall Sponder has developed sophisticated tools for measuring social-media metrics for all the major platforms, and, in "Social Media Analytics," he shows you how to track social media in organizations of various sizes and types--from B2B and C2C to nonprofits and government. Learn how to: Obtain and measure metrics from social media Set up social-media audits and scorecards Use hard data to formulate business strategy Filled with in-depth case studies from a range of industries and in-depth reviews of several social-monitoring platforms, "Social Media Analytics" concludes with an insightful look at where the field will be going during the next few years. Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Sponder, Marshall, McGraw-Hill

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The tools for measuring socia-media marketing ROI - and aligning results with business strategy, [PU: McGraw Hill]

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Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics
Autor:

Marshall Sponder

Titel:

Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics

ISBN-Nummer:

9780071768290

The tools for measuring socia-media marketing ROI - and aligning results with business strategy

Detailangaben zum Buch - Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics


EAN (ISBN-13): 9780071768290
ISBN (ISBN-10): 0071768297
Gebundene Ausgabe
Erscheinungsjahr: 2011
Herausgeber: Mcgraw-Hill Publ.Comp.
320 Seiten
Gewicht: 0,626 kg
Sprache: Englisch

Buch in der Datenbank seit 11.07.2008 02:04:13
Buch zuletzt gefunden am 13.12.2016 22:33:30
ISBN/EAN: 9780071768290

ISBN - alternative Schreibweisen:
0-07-176829-7, 978-0-07-176829-0

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