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Capturing New Markets: How Smart Companies Create Opportunities Others Don`t - Stephen Wunker
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Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don`t - gebrauchtes Buch

ISBN: 9780071767446

ID: INF1000861879

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Capturing New Markets: How Smart Companies Create Opportunities Others Don`t: Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Business / Economics / Finance BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Marketing / General, Mcgraw Hill Book Co

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
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Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - gebrauchtes Buch

2011, ISBN: 0071767444

ID: 18555356273

[EAN: 9780071767446], [SC: 0.0], [PU: Mcgraw Hill Book Co], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING GENERAL, Neu NEU & OVP - Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. 260 pp. Englisch

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - gebrauchtes Buch

2011, ISBN: 0071767444

ID: 18555356273

[EAN: 9780071767446], [PU: Mcgraw Hill Book Co], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING GENERAL, Neu NEU & OVP - Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. 260 pp. Englisch

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Wunker, Stephen
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Wunker, Stephen:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - gebrauchtes Buch

ISBN: 9780071767446

ID: 12718423

Create and dominate new markets to escape commoditization and spur business growth New markets are your best shot at growth, but to win them you'll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, "Capturing New Markets" upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You'll learn how to: Leverage new markets to turbo charge your company's growth engineSpot opportunities to create new marketsAssess the growth prospects and viability of markets that don't yet existTarget a new market's first customersChoose between two major alternatives to sales channelsTime market entry to be either a first mover or a fast followerTackle emerging markets profitablyEnable large companies to approach new markets nimblyCatalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, "Capturing New Markets" shows how to beat the odds and grow in any economy. Capturing New Markets: How Smart Companies Create Opportunities Others Don't Wunker, Stephen, McGraw-Hill

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
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(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - gebunden oder broschiert

ISBN: 0071767444

ID: 9780071767446

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. HC/Wirtschaft/Werbung, Marketing[PU:Mcgraw-Hill Publ.Comp.], [PU: McGraw Hill]

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Details zum Buch
Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Autor:

Wunker, Stephen

Titel:

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

ISBN-Nummer:

Advance tactics and strategies for pioneering new markets

Detailangaben zum Buch - Capturing New Markets: How Smart Companies Create Opportunities Others Don't


EAN (ISBN-13): 9780071767446
ISBN (ISBN-10): 0071767444
Gebundene Ausgabe
Erscheinungsjahr: 2011
Herausgeber: Mcgraw-Hill Publ.Comp.
260 Seiten
Gewicht: 0,551 kg
Sprache: Englisch

Buch in der Datenbank seit 03.01.2008 05:02:51
Buch zuletzt gefunden am 21.07.2017 09:13:06
ISBN/EAN: 9780071767446

ISBN - alternative Schreibweisen:
0-07-176744-4, 978-0-07-176744-6


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