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Karma Queens, Geek Gods, and Innerpreneurs - Zellnik, Joe; Rentel, Ron
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Karma Queens, Geek Gods, and Innerpreneurs - neues Buch

ISBN: 9780071477918

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Get to know the consumers who count. "This isn't a book about marketing. It isn't a book about business, as such. It's much more. It's a book about people-the real, fascinating, complex, multifaceted people called consumers. Funny and insightful, Karma Queens, Geek Gods and Innerpreneurs takes a fresh look at how specific, colorful and influential consumer types are shaping tomorrow's marketplace now.-David Granger, Editor-in-Chief, Esquire Consumer Types are an entirely new way to classify consumers, brought to life with fascinating real world stories, backed up with supporting data, and going far beyond demographics.-Bennett L. Brenton, Ph.D., Director of Innovation, PepsiCo An insightful, impactful book that speaks to a sensibility, passion, and drive for understanding the 'consumer heartbeat.'-Todd Cunningham, Senior Vice President Brand Strategy and Planning, MTV Music Television Don't let all the talk about marketing fool you-identifying C-types helps you communicate better on an everyday basis with absolutely anyone. The possibilities (read: profits) are endless.-Stephanie Young, Health Director, MORE Magazine Ron Rentel has synthesized findings from a powerful, highly sensitive new market research approach into a brilliant chronicle of nine new subcultures that will inform and excite any reader. It is an anthropological thrill ride through the 21st Century's first decade. Highly engaging and readable, it is a MUST for anyone who recognizes the bankruptcy of mass marketing and who understands that our modern world is in fact a confederation of niches.-Gary Hirshberg, President and CE-Yo, Stonyfield Farm An interesting exploration of new slices of our fragmented psyche. Filled with useful insights and amusing anecdotes.-Edwin Schlossberg, Founder, ESI Design Ron Rentel captures the essence of consumer habits in this engaging insider's view of interesting personality types...a must-read for consumers and marketers everywhere.-Madelyn H. Fernstrom, Ph.D., CNS, University of Pittsburgh Medical Center Business Business eBook, McGraw-Hill Education

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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today´s Marketplace - Ron Rentel#Joe Zellnik
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2007, ISBN: 9780071477918

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Tap into the buying power of the most influential global trendsetters Based on extensive research conducted by Consumer Eyes, one of New York´s most influential marketing firms, this trend-spotting handbook focuses on the consumer types that actually shape buying power. This psychographic approach gets inside the minds of the people who are on the supreme cutting edge of fashion, health, gadgets, and every other kind of consumer product. It shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and will get them buzzing. Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing. Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 01.06.2007 Buch (fremdspr.), MCGRAW-HILL Higher Education, .200

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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace - Ron Rentel#Joe Zellnik
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Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing. Tap into the buying power of the most influential global trendsetters Based on extensive research conducted by Consumer Eyes, one of New York's most influential marketing firms, this trend-spotting handbook focuses on the consumer types that actually shape buying power. This psychographic approach gets inside the minds of the people who are on the supreme cutting edge of fashion, health, gadgets, and every other kind of consumer product. It shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and will get them buzzing. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-07-147791-8, MCGRAW-HILL Higher Education

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Ron Rentel#Joe Zellnik:
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today´s Marketplace - neues Buch

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Tap into the buying power of the most influential global trendsetters Based on extensive research conducted by Consumer Eyes, one of New York´s most influential marketing firms, this trend-spotting handbook focuses on the consumer types that actually shape buying power. This psychographic approach gets inside the minds of the people who are on the supreme cutting edge of fashion, health, gadgets, and every other kind of consumer product. It shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and will get them buzzing. Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, MCGRAW-HILL Higher Education

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ISBN: 9780071477918

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McGraw-Hill Education. Hardcover. VERY GOOD. Cover and pages show some wear from reading and storage., McGraw-Hill Education

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Details zum Buch
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
Autor:

Rentel, Ron

Titel:

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace

ISBN-Nummer:

Focuses on the consumer types that actually shape buying power. This book shows what makes these consumers tick-providing companies with the psychological blueprint necessary to design products and services that appeal to them and get them buzzing.

Detailangaben zum Buch - Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace


EAN (ISBN-13): 9780071477918
ISBN (ISBN-10): 0071477918
Gebundene Ausgabe
Erscheinungsjahr: 2007
Herausgeber: MCGRAW HILL BOOK CO
313 Seiten
Gewicht: 0,653 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 04.04.2007 12:33:25
Buch zuletzt gefunden am 05.05.2017 18:54:11
ISBN/EAN: 9780071477918

ISBN - alternative Schreibweisen:
0-07-147791-8, 978-0-07-147791-8


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