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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Donaton, Scott Donaton Scott
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Donaton, Scott Donaton Scott:
Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Taschenbuch

ISBN: 9780071462167

[ED: Softcover], [PU: MCGRAW HILL BOOK CO], Includes prescriptions for reinventing the entertainment and marketing/ advertising business models Award-winning journalist Scott Donaton developed the Madison & Vine franchise for Advertising Age. Donaton is a frequent guest on NBCs "Today" and "NPRs Marketplace" The inside scoop on innovations and relationships that are revolutionizing the industry From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor" "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. 240 p. - 200.7 x 127 mm Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)

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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Scott Donaton
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Scott Donaton:
Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Taschenbuch

ISBN: 0071462163

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[EAN: 9780071462167], Neubuch, [PU: McGraw-Hill], SCOTT DONATON,ACCOUNTING,POPULAR ECONOMICS,BUSINESS AND FINANCE,ADVERTISING,COMMUNICATIONS, Performing Arts|General, Business & Economics|Advertising & Promotion, Paperback. 240 pages. Dimensions: 7.7in. x 5.0in. x 0.7in.The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract todays consumer. . . PRAISE FOR MADISON And VINE. . A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries. --Mark Burnett, CreatorExecutive Producer of The Apprentice and Survivor. . Scott Donaton has written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate. --Harvey Weinstein, President, Miramax Films Corp. . . Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind. --Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist. . Unique and insightful, Scott provides an insiders look into the evolving business models of entertainment and advertising. --Donny Deutsch, Chairman and CEO, Deutsch Inc. . This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

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Scott Donaton:
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - neues Buch

ISBN: 9780071462167

ID: 978007146216

The inside scoop on innovations and relationships that are revolutionizing the industryFrom the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today''s consumer.PRAISE FOR MADISON & VINEA superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries.--Mark Burnett, Creator/Executive Producer of The Apprentice and SurvivorScott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate.--Harvey Weinstein, President, Miramax Films Corp.Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind.--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnistUnique and insightful, Scott provides an insider''s look into the evolving business models of entertainment and advertising.--Donny Deutsch, Chairman and CEO, Deutsch Inc. Scott Donaton, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Books>Business and Finance>Marketing and Sales>Advertising and Promotion, McGraw-Hill

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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Scott Donaton
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Scott Donaton:
Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - gebrauchtes Buch

ISBN: 0071462163

ID: 4759903

The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.. . PRAISE FOR MADISON And VINE. . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor. . "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.. . "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist. . "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.. accounting,accounting and finance,advertising,business and finance,business and investing,communications,marketing and sales,popular economics,skills,textbooks Marketing & Sales, McGraw-Hill

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Madison and  Vine - Scott Donaton
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Scott Donaton:
Madison and Vine - Taschenbuch

2005, ISBN: 9780071462167

ID: 6775300

Softcover, Buch, [PU: McGraw-Hill Professional]

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Details zum Buch
Madison and Vine Madison and Vine: Why the Entertainment and Advertising Industries Must Converwhy the Entertainment and Advertising Industries Must C

The inside scoop on innovations and relationships that are revolutionizing the industry<P>From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. "Advertising Age" editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.<P>PRAISE FOR "MADISON & VINE"<P>"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor"<P>"Scott Donaton Ýhas¨ written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.<P>"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of "What Would Machiavelli Do" and "Fortune" magazine columnist<P>"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

Detailangaben zum Buch - Madison and Vine Madison and Vine: Why the Entertainment and Advertising Industries Must Converwhy the Entertainment and Advertising Industries Must C


EAN (ISBN-13): 9780071462167
ISBN (ISBN-10): 0071462163
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2005
Herausgeber: 864.COM
224 Seiten
Gewicht: 0,222 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.06.2007 02:09:52
Buch zuletzt gefunden am 29.10.2017 21:25:56
ISBN/EAN: 9780071462167

ISBN - alternative Schreibweisen:
0-07-146216-3, 978-0-07-146216-7


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