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Hero And The Outlaw - Margaret Mark#Carol Pearson
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A brand´s meaning--how it resonates in the public heart and mind--is a company´s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage Building Extraordinary Brands Through the Power of Archetypes Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, MCGRAW-HILL Higher Education

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Hardback, [PU: McGraw-Hill Education - Europe], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes., Society & Culture: General, Social, Group Or Collective Psychology, Business & Management, Sales & Marketing, Advertising, Popular Psychology

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[EAN: 9780071364157], Neubuch, Business & Economics|General, Business & Economics|Marketing|General, Business & Economics|Production & Operations Management, Business & Economics|Reference, Bookseller Inventory # ST0071364153, [PU: McGraw Hill]

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Mark, Margaret; Pearson, Carol; Pearson, Carol S.
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2001, ISBN: 9780071364157

ID: 14144328874

Hardcover, Gebraucht, sehr guter Zustand, 0071364153 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc..., [PU: McGraw-Hill Education]

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Detailangaben zum Buch - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2001
Herausgeber: MCGRAW HILL BOOK CO
384 Seiten
Gewicht: 0,744 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 27.04.2007 00:13:42
Buch zuletzt gefunden am 21.10.2017 00:22:18
ISBN/EAN: 9780071364157

ISBN - alternative Schreibweisen:
0-07-136415-3, 978-0-07-136415-7


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