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McGraw-Hill International Editions: Strategic Marketing - International Edition - Cravens, David W. / Piercy, Nigel F.
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Cravens, David W. / Piercy, Nigel F.:
McGraw-Hill International Editions: Strategic Marketing - International Edition - Taschenbuch

2012, ISBN: 9780071326230

[ED: Taschenbuch / Paperback], [PU: McGraw-Hill Professional], AUSFÜHRLICHERE BESCHREIBUNG: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. INHALT: Part I: Strategic Marketing Chapter 1 Imperatives for Market-Driven Strategy Appendix 1A Strategic Marketing Planning Cases for Part I Part II: Markets, Segments, and Customer Value Chapter 2 Markets And Competitive Space Appendix 2A Financial Analysis for Marketing Planning and Control Chapter 3 Strategic Market Segmentation Chapter 4 Strategic Customer Relationship Management Chapter 5 Capabilities For Learning About Customers and Markets Cases for Part II Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships Chapter 8 Innovation and New Product Strategy Cases for Part III Part IV: Market-Driven Program Development Chapter 9 Strategic Brand Management Chapter 10Value Chain Strategy Chapter 11 Pricing Strategy Chapter 12Promotion, Advertising and Sales Promotion Strategies Chapter 13Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Part V: Implementing and Managing Market-Driven Strategies Chapter 14Designing Market-Driven Organizations Chapter 15Marketing Strategy Implementation and Control Appendix 15A Marketing Metrics Cases for Part V Part VI: Comprehensive Cases BIOGRAFIE Cravens, David W.: David W. Cravens is Emeritus Professor of Marketing in the Neeley School of Business at Texas Christian University. He previously held the Eunice and James L. West Chair of American Enterprise Studies and was Professor of Marketing. Formerly, he was the Alcoa Foundation Professor at the University of Tennessee, where he chaired the Department of Marketing and Transportation and the Management Science Program. He has a Doctorate in Business Administration and MBA from Indiana University. He holds a Bachelor of Science in Engineering from MIT. Before becoming an educator Dave held various industry and government management positions. He is internationally recognized for his research on marketing strategy and sales management and has contributed over 150 articles and 25 books., [SC: 0.00], Neuware, gewerbliches Angebot, H: 255mm, [GW: 1259g]

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Strategic Marketing - David W. Cravens
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David W. Cravens:
Strategic Marketing - Taschenbuch

ISBN: 9780071326230

ID: 9780071326230

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. Strategic Marketing: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. BUSINESS & ECONOMICS / Marketing / General, Mcgraw-Hill Education Ltd

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Strategic Marketing - Nigel F. Piercy#David W. Cravens
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Nigel F. Piercy#David W. Cravens:
Strategic Marketing - neues Buch

2012, ISBN: 9780071326230

ID: 695045894

Strategic Marketing 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today. International Edition Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.10.2012 Buch (fremdspr.), McGraw-Hill Education Ltd, .201

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Strategic Marketing - David W. Cravens
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David W. Cravens:
Strategic Marketing - Taschenbuch

ISBN: 9780071326230

ID: 9780071326230

Discusses the concepts and processes for gaining the competitive advantage in the marketplace.This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation.; Paperback \ David W. Cravens; Business,Finance and Law > Business & management > Sales & marketing, McGraw-Hill Education - Europe

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Strategic Marketing - Cravens
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Cravens:
Strategic Marketing - neues Buch

ISBN: 9780071326230

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Strategic Marketing editado por Mc graw hill education (uk), [PU: McGraw Hill]

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Strategic Marketing

Strategic Marketing Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation. Full description

Detailangaben zum Buch - Strategic Marketing


EAN (ISBN-13): 9780071326230
ISBN (ISBN-10): 0071326235
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: Mcgraw-Hill Publ.Comp.
653 Seiten
Gewicht: 1,220 kg
Sprache: Englisch

Buch in der Datenbank seit 03.07.2008 19:20:26
Buch zuletzt gefunden am 30.05.2017 15:16:58
ISBN/EAN: 9780071326230

ISBN - alternative Schreibweisen:
0-07-132623-5, 978-0-07-132623-0


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