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Public Health Campaigns: Getting the Message Across - World Health Organization
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World Health Organization:
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ISBN: 9789240560284

Imagine a large poster of a baby playing with a gun. No medium can send a message about the safe handling of firearms faster or more powerfully than a perfectly targeted poster. Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved.The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. By publishing this book WHO hopes to spur those working on - or influenced by - public health campaigns to stop and think critically. All the posters are intended to persuade people to change their behavior, but which ones work best?This book is designed to provide public health professionals, policy-makers, program managers and students of public health with an important resource; one that will be equally useful to anyone with an interest in graphics, social mobilization or health. The eight chapters contain a selection of posters from all WHO regions, introduced with a brief history.These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors. Books Books ~~ Business & Economics~~ Industries ~~ Media & Communications Public-Health-Campaigns~~World-Health-Organization World Health Organization Economic developments in Asia have been positive so far in 2007. Growth has been stronger (and in many cases more balanced) than expected across much of the region, again led by China and India, and inflation pressures remain largely contained. Moreover, Asia weathered the recent financial turbulence relatively well. The outlook is favorable, with growth expected to decline only modestly in 2008 as foreign demand for Asias exports slows. The main risk for the region is a sharper-than-expected global slowdown.

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Public Health Campaigns: Getting the Message Across
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ISBN: 9789240560284

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Imagine a large poster of a baby playing with a gun. No medium can send a message about the safe handling of firearms faster or more powerfully than a perfectly targeted poster. Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the Imagine a large poster of a baby playing with a gun. No medium can send a message about the safe handling of firearms faster or more powerfully than a perfectly targeted poster. Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. By publishing this book WHO hopes to spur those working on - or influenced by - public health campaigns to stop and think critically. All the posters are intended to persuade people to change their behavior, but which ones work best?This book is designed to provide public health professionals, policy-makers, program managers and students of public health with an important resource; one that will be equally useful to anyone with an interest in graphics, social mobilization or health. The eight chapters contain a selection of posters from all WHO regions, introduced with a brief history. These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors. Books, Business & Economics~~Industries~~Media & Communications, Public-Health-Campaigns~~World-Health-Organization, , , , , , , , , , World Health Organization

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Public Health Campaigns: Getting the Message Across - World Health Organization; World Health Organization; UNAIDS
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2010, ISBN: 9240560289, Lieferbar binnen 4-6 Wochen Versandkosten:Versandkostenfrei innerhalb der BRD

ID: 9789240560284

Internationaler Buchtitel. In englischer Sprache. Verlag: WORLD HEALTH ORGN, 158 Seiten, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: Economic developments in Asia have been positive so far in 2007. Growth has been stronger (and in many cases more balanced) than expected across much of the region, again led by China and India, and inflation pressures remain largely contained. Moreover, Asia weathered the recent financial turbulence relatively well. The outlook is favorable, with growth expected to decline only modestly in 2008 as foreign demand for Asias exports slows. The main risk for the region is a sharper-than-expected global slowdown. Economic developments in Asia have been positive so far in 2007. Growth has been stronger (and in many cases more balanced) than expected across much of the region, again led by China and India, and inflation pressures remain largely contained. Moreover, Asia weathered the recent financial turbulence relatively well. The outlook is favorable, with growth expected to decline only modestly in 2008 as foreign demand for Asias exports slows. The main risk for the region is a sharper-than-expected global slowdown.

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Public Health Campaigns: Getting the Message Across

Economic developments in Asia have been positive so far in 2007. Growth has been stronger (and in many cases more balanced) than expected across much of the region, again led by China and India, and inflation pressures remain largely contained. Moreover, Asia weathered the recent financial turbulence relatively well. The outlook is favorable, with growth expected to decline only modestly in 2008 as foreign demand for Asias exports slows. The main risk for the region is a sharper-than-expected global slowdown.

Detailangaben zum Buch - Public Health Campaigns: Getting the Message Across


EAN (ISBN-13): 9789240560284
ISBN (ISBN-10): 9240560289
Gebundene Ausgabe
Erscheinungsjahr: 2010
Herausgeber: WORLD HEALTH ORGN
158 Seiten
Sprache: eng/Englisch

Buch in der Datenbank seit 28.05.2010 10:08:40
Buch zuletzt gefunden am 24.11.2014 17:13:55
ISBN/EAN: 9240560289

ISBN - alternative Schreibweisen:
92-4-056028-9, 978-92-4-056028-4


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