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2010 Soccer World Cup: A South African Student perspective - Nicole John
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2010, ISBN: 9783846592380

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The advertising around the 2010 Soccer World Cup was constructed around the ideas of a local, united identity and used the event as a platform to promote and sell this idea more effectively. Media studies involve interpreting and understanding the effects that the media have on audience actions and reactions to the representations that they are exposed to in the media. Therefore this book analyses four specific South African advertisements aired before and for the duration of the 2010 Soccer World Cup. It further explores whether or not these advertisements played a role in increasing student perceptions and participation around the event. In doing so the research uncovers whether or not these advertisements interpellated the audience and promoted a sense of patriotism and national identity during that time among a sample group of students at the University of KwaZulu Natal, Pietermaritzburg campus. Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.11.2011 Buch (fremdspr.), LAP Lambert Academic Publishing, .201

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2010 Soccer World Cup: A South African Student perspective - Nicole John
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2010, ISBN: 9783846592380

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The advertising around the 2010 Soccer World Cup was constructed around the ideas of a local, united identity and used the event as a platform to promote and sell this idea more effectively. Media studies involve interpreting and understanding the effects that the media have on audience actions and reactions to the representations that they are exposed to in the media. Therefore this book analyses four specific South African advertisements aired before and for the duration of the 2010 Soccer World Cup. It further explores whether or not these advertisements played a role in increasing student perceptions and participation around the event. In doing so the research uncovers whether or not these advertisements interpellated the audience and promoted a sense of patriotism and national identity during that time among a sample group of students at the University of KwaZulu Natal, Pietermaritzburg campus. Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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2010 Soccer World Cup: A South African Student perspective - Nicole John
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2010, ISBN: 9783846592380

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The advertising around the 2010 Soccer World Cup was constructed around the ideas of a local, united identity and used the event as a platform to promote and sell this idea more effectively. Media studies involve interpreting and understanding the effects that the media have on audience actions and reactions to the representations that they are exposed to in the media. Therefore this book analyses four specific South African advertisements aired before and for the duration of the 2010 Soccer World Cup. It further explores whether or not these advertisements played a role in increasing student perceptions and participation around the event. In doing so the research uncovers whether or not these advertisements interpellated the audience and promoted a sense of patriotism and national identity during that time among a sample group of students at the University of KwaZulu Natal, Pietermaritzburg campus. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Medien & Kommunikation

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2010 Soccer World Cup: A South African Student perspective:Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism Nicole John 2010 Soccer World Cup: A South African Student perspective:Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism Nicole John Bücher > Wissenschaft > Medienwissenschaft, LAP Lambert Academic Publishing

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2010 Soccer World Cup: A South African Student perspective ab 49 EURO Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism 2010 Soccer World Cup: A South African Student perspective ab 49 EURO Exploring student perceptions of specific advertisements and if they encouraged participation and patriotism Bücher > Wissenschaft > Medienwissenschaft

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Detailangaben zum Buch - 2010 Soccer World Cup: A South African Student perspective


EAN (ISBN-13): 9783846592380
ISBN (ISBN-10): 3846592382
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: Lap Lambert Academic Publishing Nov 2011

Buch in der Datenbank seit 14.10.2009 22:23:13
Buch zuletzt gefunden am 26.09.2017 20:05:01
ISBN/EAN: 3846592382

ISBN - alternative Schreibweisen:
3-8465-9238-2, 978-3-8465-9238-0


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