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Evaluation of Customer Relationship Management of a Growing Industry - Royeda Siddique
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2011, ISBN: 9783844317879

ID: 120656850

The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers¿ information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC´s products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers;because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year. Customer Relation Management, SWOT Analysis, Customers Response, Computer Generated Database, Customers Satisfaction Survey Bücher > Fremdsprachige Bücher > Französische Bücher Taschenbuch 17.03.2011 Buch (fremdspr.), LAP Lambert Academic Publishing, .201

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Evaluation of Customer Relationship Management of a Growing Industry - Royeda Siddique
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ISBN: 9783844317879

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The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers¿ information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC´s products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers;because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year. Customer Relation Management, SWOT Analysis, Customers Response, Computer Generated Database, Customers Satisfaction Survey Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Französische Bücher, LAP Lambert Academic Publishing

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ISBN: 9783844317879

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The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC's products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing

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Evaluation of Customer Relationship Management of a Growing Industry: Customer Relation Management, SWOT Analysis, Customers Response, Computer Generated Database, Customers Satisfaction Survey - Royeda Siddique
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ISBN: 3844317872

[SR: 2242822], Broché, [EAN: 9783844317879], LAP Lambert Academic Publishing, LAP Lambert Academic Publishing, Book, [PU: LAP Lambert Academic Publishing], LAP Lambert Academic Publishing, 301976, Management, 301135, Entreprise et Bourse, 301130, Thèmes, 301061, Livres, 301977, Marketing et Publicité, 301135, Entreprise et Bourse, 301130, Thèmes, 301061, Livres

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Details zum Buch
Evaluation of Customer Relationship Management of a Growing Industry

The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers¿ information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC's products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers;because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year.

Detailangaben zum Buch - Evaluation of Customer Relationship Management of a Growing Industry


EAN (ISBN-13): 9783844317879
ISBN (ISBN-10): 3844317872
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: LAP LAMBERT Academic Publishing

Buch in der Datenbank seit 29.05.2008 12:28:31
Buch zuletzt gefunden am 06.10.2017 11:06:04
ISBN/EAN: 3844317872

ISBN - alternative Schreibweisen:
3-8443-1787-2, 978-3-8443-1787-9


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