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The Aestheticisation Of Architecture - Bisera Gondevska
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2010, ISBN: 9783838349367

ID: 692899762

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Through The Manipulation Of The Image Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 16.06.2010 Buch (fremdspr.), LAP Lambert Academic Publishing, .201

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The Aestheticisation Of Architecture - Bisera Gondevska
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Bisera Gondevska:
The Aestheticisation Of Architecture - neues Buch

ISBN: 9783838349367

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Through The Manipulation Of The Image As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-8383-4936-7, LAP Lambert Academic Publishing

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The Aestheticisation Of Architecture - Bisera Gondevska
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Bisera Gondevska:
The Aestheticisation Of Architecture - neues Buch

ISBN: 9783838349367

ID: 90751568

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing. Through The Manipulation Of The Image Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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The Aestheticisation Of Architecture:Through The Manipulation Of The Image Bisera Gondevska The Aestheticisation Of Architecture:Through The Manipulation Of The Image Bisera Gondevska Bücher > Kunst & Musik, LAP Lambert Acad. Publ.

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Details zum Buch
The Aestheticisation Of Architecture
Autor:

Gondevska, Bisera

Titel:

The Aestheticisation Of Architecture

ISBN-Nummer:

As most products on the market, architecture relies on various means of advertising in order to become a desired commodity. Architects and Building Project Managers are not only in the business of constructing a sound structure but equally so in the business of identifying a particular demand & responding to a target market. With this in mind it is not at all surprising that modern advertising techniques are being applied to sell architecture in the same way that they are used to sell the average breakfast cereal. This book, therefore, provides a study into how far modern architecture relies on advertising, & furthermore, how desired ideologies are communicated through image association. The book also questions the effects of modern communication methods on the final product. Does a great advertising campaign transcribe to good architecture? What happens when great architecture is not strongly advertised? Taking into account image application methods & theories beyond the realm of architecture this book is a very interesting reference for professionals in the domain of Architecture, as well as Communication and Marketing.

Detailangaben zum Buch - The Aestheticisation Of Architecture


EAN (ISBN-13): 9783838349367
ISBN (ISBN-10): 3838349369
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: LAP Lambert Acad. Publ.
60 Seiten
Gewicht: 0,106 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 05.08.2007 05:08:19
Buch zuletzt gefunden am 19.07.2017 10:08:15
ISBN/EAN: 3838349369

ISBN - alternative Schreibweisen:
3-8383-4936-9, 978-3-8383-4936-7


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