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Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Handel und Internationales Marketing Retailing and International Marketing) - Karin Pennemann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Karin Pennemann:
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Handel und Internationales Marketing Retailing and International Marketing) - Taschenbuch

2013, ISBN: 3834944912

[SR: 12938826], Paperback, [EAN: 9783834944917], Springer Gabler, Springer Gabler, Book, [PU: Springer Gabler], 2013-06-06, Springer Gabler, The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects., 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Reihe Handel und Internationales Marketing / ... Retailing and International Marketing) - Karin Pennemann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Karin Pennemann:
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Reihe Handel und Internationales Marketing / ... Retailing and International Marketing) - Taschenbuch

2013, ISBN: 3834944912

Paperback, [EAN: 9783834944917], Springer Gabler, Springer Gabler, Book, [PU: Springer Gabler], 2013-06-06, Springer Gabler, The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects., 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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Retail Internationalization in Emerging Countries - Karin Pennemann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Karin Pennemann:
Retail Internationalization in Emerging Countries - Taschenbuch

30, ISBN: 9783834944917

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects., [SC: 0.00], Neuware, gewerbliches Angebot, 211x148x15 mm, [GW: 265g]

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Retail Internationalization in Emerging Countries - Karin Pennemann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Karin Pennemann:
Retail Internationalization in Emerging Countries - Taschenbuch

ISBN: 9783834944917

[ED: Taschenbuch], [PU: Gabler, Betriebswirt.-Vlg], Neuware - The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects., [SC: 0.00], Neuware, gewerbliches Angebot, FixedPrice, [GW: 265g]

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Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Reihe Handel und Internationales Marketing / Series Retailing and International Marketing) - Karin Pennemann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Karin Pennemann:
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (Reihe Handel und Internationales Marketing / Series Retailing and International Marketing) - Taschenbuch

2013, ISBN: 9783834944917

ID: 615349148

Springer Gabler, 2013-06-30. 2013. Paperback. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., Springer Gabler, 2013-06-30

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Details zum Buch
Retail Internationalization in Emerging Countries

The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

Detailangaben zum Buch - Retail Internationalization in Emerging Countries


EAN (ISBN-13): 9783834944917
ISBN (ISBN-10): 3834944912
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2013
Herausgeber: Gabler, Betriebswirt.-Vlg
179 Seiten
Gewicht: 0,265 kg
Sprache: Englisch

Buch in der Datenbank seit 30.01.2009 01:43:14
Buch zuletzt gefunden am 17.05.2017 14:46:50
ISBN/EAN: 3834944912

ISBN - alternative Schreibweisen:
3-8349-4491-2, 978-3-8349-4491-7


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