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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels - Natalia Lidovskikh
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2012, ISBN: 9783659251382

ID: 739363134

With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers´ changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals´ attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company´s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers. an Investigation of Consumers´ Beliefs and Intention Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 29.09.2012 Buch (fremdspr.), LAP Lambert Academic Publishing, .201

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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels - Natalia Lidovskikh
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With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers´ changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals´ attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company´s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers. an Investigation of Consumers´ Beliefs and Intention Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels: an Investigation of Consumers' Beliefs and Intention - Natalia Lidovskikh
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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels: an Investigation of Consumers' Beliefs and Intention - Taschenbuch

2012, ISBN: 3659251380

Paperback, [EAN: 9783659251382], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2012-09-28, LAP LAMBERT Academic Publishing, 2205888011, Custom Stores, 7187330011, Amazon Publishing, 13901671, Audiobooks, 14244971, Bargain Books, 13621591, Boxed Sets, 194725011, Canada Day Deals, 377366011, Christian Living Store, 263003011, For Dummies Store, 2354164011, Formats, 714830011, Kids & Family Store, 370821011, Qualifying Textbooks - Fall 2007, 1040638, Specialty Stores, 916520, Books, 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books

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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels: an Investigation of Consumers' Beliefs and Intention - Natalia Lidovskikh
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Taschenbuch, [EAN: 9783659251382], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2012-09-28, LAP LAMBERT Academic Publishing, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels - Lidovskikh, Natalia
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Lidovskikh, Natalia:
Exploaring and Predicting Attitude and Behaviour Towards Green Hotels - Taschenbuch

ISBN: 3659251380

Gebundene Ausgabe, ID: 13023611

an Investigation of Consumers' Beliefs and Intention - Buch, gebundene Ausgabe, 88 S., Beilagen: Paperback, Erschienen: 2012 LAP Lambert Academic Publishing

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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels

With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals' attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company’s policies and regulations towards the protection of natural resources and targeting eco-conscious consum

Detailangaben zum Buch - Exploaring and Predicting Attitude and Behaviour Towards Green Hotels


EAN (ISBN-13): 9783659251382
ISBN (ISBN-10): 3659251380
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2012
Herausgeber: LAP Lambert Academic Publishing

Buch in der Datenbank seit 09.02.2007 13:14:10
Buch zuletzt gefunden am 25.04.2017 05:33:41
ISBN/EAN: 3659251380

ISBN - alternative Schreibweisen:
3-659-25138-0, 978-3-659-25138-2


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