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Semiotics and Shock Advertisement, How and with which semiotic means do advertisers create a shocking effect? - Corinna Colette Vellnagel
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2011, ISBN: 9783640836451

ID: 9200000001412758

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose ma..., Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.Taal: Engels; Afmetingen: 4x210x148 mm; Gewicht: 91,00 gram; Verschijningsdatum: februari 2011; ISBN10: 3640836456; ISBN13: 9783640836451; , Engelstalig | Paperback | 2011, Studie & Management, Marketing & Communicatie, Communicatievaardigheden, Studie & Management, Taal & Letteren, Communicatie, Studie & Management, Economie & Bedrijf, Sales, Grin Publishing

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Corinna Colette Vellnagel:
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2011, ISBN: 3640836456

[SR: 2810623], Paperback, [EAN: 9783640836451], GRIN Publishing, GRIN Publishing, Book, [PU: GRIN Publishing], 2011-02-22, GRIN Publishing, 659908, Call Centre Management, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268327, Sales Techniques, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 275096, Literary Theory & Movements, 275068, History & Criticism, 275389, Poetry, Drama & Criticism, 1025612, Subjects, 266239, Books, 277030, Communication, 277027, Language, 59, Reference, 1025612, Subjects, 266239, Books

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Semiotics and Shock Advertisement How and with which semiotic means do advertisers create a shocking effect? - Vellnagel, Corinna Colette
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Details zum Buch
Semiotics and Shock Advertisement

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: Excellent, The University of Surrey (Department of English), course: Language of Advertising, language: English, abstract: There is advertisement - and there is advertisement: Most ads have the intention to make people aware of a product, service or concept followed by the purchase and therefore "support the free-market economy" (Reschke: 1998, p. 1); but there are ads whose main aim is to inform people, more precisely to call their attention to a certain topic. Consequently, advertisements cause different reactions: Some ads make people smile or even giggle; some just communicate plane information; whilst others make people think and reflect; and again others literally shock people. Advertising campaigns such as the WWF 9/11 one, the "Get unhooked" ads or Antonio Federici's banned campaign (q.v. Appendix 1-3) are only three examples on the list of campaigns banned in the 21st century due to unethical content. Those offensive advertisements include "messages that transgress laws and customs (e.g. anti-human rights), breach a moral or social code (e.g. profanity, vulgarity) or outrage the moral or physical senses (e.g. gratuitous use of violence, use of disgusting images)" (Chan et al.: 2007, p. 608). Researchers found out that adverts, which "are incongruent with social norms attract attention and are more likely to be retained in memory" (Gulas and Weinberger: 2006, p. 173). Attracting interest can be done on different ways: by either using attention attracting pictures, sounds, signs or just simple words and phrases.

Detailangaben zum Buch - Semiotics and Shock Advertisement


EAN (ISBN-13): 9783640836451
ISBN (ISBN-10): 3640836456
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: Grin Verlag

Buch in der Datenbank seit 16.01.2009 09:06:36
Buch zuletzt gefunden am 26.11.2017 16:47:43
ISBN/EAN: 3640836456

ISBN - alternative Schreibweisen:
3-640-83645-6, 978-3-640-83645-1


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