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Television Marketing - Jasmin Baumann
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Jasmin Baumann:
Television Marketing - neues Buch

2012, ISBN: 9783639414714

ID: 862822808

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series ´´Ally McBeal´´, the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Characteristics, Instruments and Impact Buch (fremdspr.) Taschenbuch 01.05.2012 Bücher>Fremdsprachige Bücher>Englische Bücher, AV Akademikerverlag, .201

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Television Marketing : Characteristics, Instruments and Impact - Jasmin Baumann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Jasmin Baumann:
Television Marketing : Characteristics, Instruments and Impact - Taschenbuch

2012, ISBN: 3639414713

ID: 22504188732

[EAN: 9783639414714], Neubuch, [SC: 0.0], [PU: AV Akademikerverlag Mai 2012], Neuware - Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te le vi sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience Baumann examines the mar ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in dus try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series Ally McBeal , the communication in struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. 80 pp. Englisch

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Television Marketing - Jasmin Baumann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jasmin Baumann:
Television Marketing - neues Buch

ISBN: 9783639414714

ID: 836865955

Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series ´´Ally McBeal´´, the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes. Characteristics, Instruments and Impact Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, AV Akademikerverlag

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Television Marketing - Jasmin Baumann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Jasmin Baumann:
Television Marketing - Taschenbuch

ISBN: 9783639414714

Paperback, [PU: AV Akademikerverlag], Revision with unchanged content. The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private te­le­vi­sion channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the mar­ket situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the in­dus­try. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series “Ally McBeal”, the communication in­struments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.

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Television Marketing Characteristics, Instruments and Impact - Baumann, Jasmin
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Television Marketing Characteristics, Instruments and Impact - neues Buch

2012, ISBN: 3639414713

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