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Advertising Fashion Brands to the UK Ethnic Market - Simren Matharu
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ISBN: 9783639330021

ID: a0f3ed9bb09fab5a8b3b40fb27b485f3

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Advertising Fashion Brands to the UK Ethnic Market - SIMREN MATHARU
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[ED: Taschenbuch], [PU: VDM Verlag], Neuware - This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK., [SC: 0.00], Neuware, gewerbliches Angebot, 221x149x12 mm, [GW: 184g]

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Advertising Fashion Brands to the UK Ethnic Market - SIMREN MATHARU
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Advertising Fashion Brands to the UK Ethnic Market - Taschenbuch

2011, ISBN: 3639330021

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[EAN: 9783639330021], Neubuch, [PU: VDM Verlag Mrz 2011], Neuware - This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK. 116 pp. Englisch

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MATHARU, SIMREN: Advertising Fashion Brands to the UK Ethnic Market
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How ethnic models influence ethnic consumer purchase behavior How ethnic models influence ethnic consumer purchase behavior Bücher > Wissenschaft > Wirtschaftswissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Details zum Buch
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior
Autor:

MATHARU, SIMREN

Titel:

Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior

ISBN-Nummer:

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.

Detailangaben zum Buch - Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior


EAN (ISBN-13): 9783639330021
ISBN (ISBN-10): 3639330021
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2011
Herausgeber: VDM Verlag
116 Seiten
Gewicht: 0,184 kg
Sprache: Englisch

Buch in der Datenbank seit 30.09.2009 15:52:43
Buch zuletzt gefunden am 09.05.2017 16:28:01
ISBN/EAN: 3639330021

ISBN - alternative Schreibweisen:
3-639-33002-1, 978-3-639-33002-1


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