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Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications - Héctor Guillermo Martínez, Michael John Chattalas
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2010, ISBN: 363928657X

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Paradoxes in Chinese Consumer Behavior - A Literature Review and Strategic Implications - Taschenbuch

2010, ISBN: 9783639286571

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the open-door policy versus market socialism, the consumer values of long-term orientation versus prosperity now, collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed., [SC: 3.70], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 4mm, [GW: 113g]

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[EAN: 9783639286571], Neubuch, [PU: VDM Verlag Okt 2010], Neuware - This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the open-door policy versus market socialism, the consumer values of long-term orientation versus prosperity now, collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed. 72 pp. Englisch

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ISBN: 363928657X

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Paradoxes in Chinese Consumer Behavior:A Literature Review and Strategic Implications Héctor Guillermo Martínez, Michael John Chattalas Paradoxes in Chinese Consumer Behavior:A Literature Review and Strategic Implications Héctor Guillermo Martínez, Michael John Chattalas Bücher > Wissenschaft > Wirtschaftswissenschaft, VDM Verlag

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Details zum Buch
Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications
Autor:

Martínez, Héctor Guillermo / John Chattalas, Michael

Titel:

Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications

ISBN-Nummer:

This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the "open-door policy" versus market socialism, the consumer values of long-term orientation versus "prosperity now," collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed.

Detailangaben zum Buch - Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications


EAN (ISBN-13): 9783639286571
ISBN (ISBN-10): 363928657X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag

Buch in der Datenbank seit 11.02.2009 10:37:59
Buch zuletzt gefunden am 26.03.2017 06:39:29
ISBN/EAN: 363928657X

ISBN - alternative Schreibweisen:
3-639-28657-X, 978-3-639-28657-1


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