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Development of a CRM Concept for a Mass Customization Business - Lena Hohenschwert
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ISBN: 9783639246568

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Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship between both is still rather unexplored. This work applies the theoretical constructs of CRM to the set-up of a case company exemplifying a MC business. Therewith, the intention is to use the symbiosis of both concepts amplifying the possibilities of customer bonding to the individualization of product and customer relationship. Firstly, the theoretical foundations of CRM and MC will be elaborated, followed by the motivation and benefits for MC businesses to employ CRM. Further, a rough description and analysis of the case company will be given in order to highlight benefits, but also potential challenges, of CRM in the organizational and strategic set-up of a MC business. In the third chapter a CRM concept for the example company will be developed, formulating the goals and strategies as well as stating the implications for implementation and monitoring of the proposed CRM strategy. Capturing Value through Strategic Customer Bonding Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM Verlag

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Development of a CRM Concept for a Mass Customization Business - Lena Hohenschwert
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Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship between both is still rather unexplored. This work applies the theoretical constructs of CRM to the set-up of a case company exemplifying a MC business. Therewith, the intention is to use the symbiosis of both concepts amplifying the possibilities of customer bonding to the individualization of product and customer relationship. Firstly, the theoretical foundations of CRM and MC will be elaborated, followed by the motivation and benefits for MC businesses to employ CRM. Further, a rough description and analysis of the case company will be given in order to highlight benefits, but also potential challenges, of CRM in the organizational and strategic set-up of a MC business. In the third chapter a CRM concept for the example company will be developed, formulating the goals and strategies as well as stating the implications for implementation and monitoring of the proposed CRM strategy. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Management, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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[ED: Taschenbuch], [PU: VDM Verlag], Neuware - Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship between both is still rather unexplored. This work applies the theoretical constructs of CRM to the set-up of a case company exemplifying a MC business. Therewith, the intention is to use the symbiosis of both concepts amplifying the possibilities of customer bonding to the individualization of product and customer relationship. Firstly, the theoretical foundations of CRM and MC will be elaborated, followed by the motivation and benefits for MC businesses to employ CRM. Further, a rough description and analysis of the case company will be given in order to highlight benefits, but also potential challenges, of CRM in the organizational and strategic set-up of a MC business. In the third chapter a CRM concept for the example company will be developed, formulating the goals and strategies as well as stating the implications for implementation and monitoring of the proposed CRM strategy., [SC: 0.00], Neuware, gewerbliches Angebot, 221x151x14 mm, [GW: 151g]

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Development of a CRM Concept for a Mass Customization Business ab 48.99 EURO Capturing Value through Strategic Customer Bonding Development of a CRM Concept for a Mass Customization Business ab 48.99 EURO Capturing Value through Strategic Customer Bonding Bücher > Wissenschaft > Wirtschaftswissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Capturing Value through Strategic Customer Bonding, Softcover, Buch, [PU: VDM Verlag Dr. Müller]

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Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding

Even though today the terms Customer Relationship Management (CRM) and Mass Customization (MC) have entered the day-to-day business conversations and the development of CRM strategies and MC businesses can be observed in many companies, the beneficial, dialectical relationship between both is still rather unexplored. This work applies the theoretical constructs of CRM to the set-up of a case company exemplifying a MC business. Therewith, the intention is to use the symbiosis of both concepts amplifying the possibilities of customer bonding to the individualization of product and customer relationship. Firstly, the theoretical foundations of CRM and MC will be elaborated, followed by the motivation and benefits for MC businesses to employ CRM. Further, a rough description and analysis of the case company will be given in order to highlight benefits, but also potential challenges, of CRM in the organizational and strategic set-up of a MC business. In the third chapter a CRM concept for the example company will be developed, formulating the goals and strategies as well as stating the implications for implementation and monitoring of the proposed CRM strategy.

Detailangaben zum Buch - Development of a CRM Concept for a Mass Customization Business: Capturing Value through Strategic Customer Bonding


EAN (ISBN-13): 9783639246568
ISBN (ISBN-10): 363924656X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag Dr. Müller

Buch in der Datenbank seit 08.09.2007 00:57:13
Buch zuletzt gefunden am 16.10.2017 10:41:24
ISBN/EAN: 363924656X

ISBN - alternative Schreibweisen:
3-639-24656-X, 978-3-639-24656-8


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