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Online Marketing in China and Germany - Maria Prüß
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Online Marketing in China and Germany - Taschenbuch

ISBN: 9783639221718

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller e.K.], Neuware - Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. -, [SC: 0.00], Neuware, gewerbliches Angebot, 220x151x14 mm, [GW: 158g]

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Online Marketing in China and Germany - Maria Prüß
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Maria Prüß:
Online Marketing in China and Germany - Taschenbuch

ISBN: 9783639221718

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller e.K.], Neuware - Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required., [SC: 0.00], Neuware, gewerbliches Angebot, 220x151x14 mm, [GW: 158g]

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Online Marketing in China and Germany - Maria Prüß
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Maria Prüß:
Online Marketing in China and Germany - Taschenbuch

ISBN: 9783639221718

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller e.K.], Neuware - Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required., [SC: 0.00], Neuware, gewerbliches Angebot, 220x151x14 mm, [GW: 158g]

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Online Marketing in China and Germany - Maria Prüß
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Online Marketing in China and Germany - neues Buch

ISBN: 9783639221718

ID: 1e11b5c4b96ccf8c5c3e2557ab80b867

Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the Middle Kingdom . This combination makes China one of the most promising online markets for international companies. As China is Germany s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Online Marketing in China and Germany - Maria Prüss
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Online Marketing in China and Germany - neues Buch

ISBN: 9783639221718

ID: 125433791

Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the ´Middle Kingdom´. This combination makes China one of the most promising online markets for international companies. As China is Germany´s most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required. A Cross-Cultural Analysis Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, VDM

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Details zum Buch
Online Marketing in China and Germany: A Cross-Cultural Analysis

Recent years have witnessed the tremendous growth of the Chinese economy, rising living standards, and an increasing number of internet users in the 'Middle Kingdom'. This combination makes China one of the most promising online markets for international companies. As China is Germany's most important Asian trading partner, many German companies are now attempting to market their products and services online to Chinese consumers. However, one obstacle to online marketing in this unique environment is the issue of culture. The focus of this study is to investigate possible cultural differences between Chinese and German consumers and to analyse their effect on perceptions of online marketing. The aim is to help German companies build a successful online presence in the Chinese market by determining the degree of standardization and adaptation required.

Detailangaben zum Buch - Online Marketing in China and Germany: A Cross-Cultural Analysis


EAN (ISBN-13): 9783639221718
ISBN (ISBN-10): 3639221710
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag
96 Seiten
Gewicht: 0,158 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 09.01.2010 12:57:33
Buch zuletzt gefunden am 28.05.2017 12:25:33
ISBN/EAN: 3639221710

ISBN - alternative Schreibweisen:
3-639-22171-0, 978-3-639-22171-8


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