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Investigating Perceived Connectedness to Brand Users - Martin, William
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Martin, William:
Investigating Perceived Connectedness to Brand Users - Taschenbuch

ISBN: 3639176200

ID: 20019795794

[EAN: 9783639176209], Neubuch, Publisher/Verlag: VDM Verlag Dr. Müller | Brand Communities Versus Brand Collectivities | This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this monograph. Brand collectivities consist of individuals who feel a connection with the consumers of a brand, yet who are not engaged in recurrent brand-oriented social interaction. Ten new marketing related construct measures are developed and a model of PCBU is empirically tested, with significant implications provided for the marketing literature as well as practitioners of marketing. Key differences between brand communities and brand collectivites are identified, in addition to how these differences relate to consumers attitudes toward brands. Overall, PCBU and significant discrepancies between brand communities and brand collectivities have been shown to affect consumer behavior. | Format: Paperback | Language/Sprache: english | 282 gr | 204 pp, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Investigating Perceived Connectedness to Brand Users - Brand Communities Versus Brand Collectivities
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Investigating Perceived Connectedness to Brand Users - Brand Communities Versus Brand Collectivities - Taschenbuch

2009, ISBN: 9783639176209

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this monograph. Brand collectivities consist of individuals who feel a connection with the consumers of a brand, yet who are not engaged in recurrent brand-oriented social interaction. Ten new marketing related construct measures are developed and a model of PCBU is empirically tested, with significant implications provided for the marketing literature as well as practitioners of marketing. Key differences between brand communities and brand collectivites are identified, in addition to how these differences relate to consumers attitudes toward brands. Overall, PCBU and significant discrepancies between brand communities and brand collectivities have been shown to affect consumer behavior., [SC: 0.00], Neuware, gewerbliches Angebot, [GW: 282g]

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Investigating Perceived Connectedness to Brand Users - William Martin
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William Martin:
Investigating Perceived Connectedness to Brand Users - neues Buch

ISBN: 9783639176209

ID: 6d2afade4238d516a220930f1f1bb53d

This study provides insight into an important aspect of brand-oriented groups: perceived connectedness to brand users (PCBU). Based on theory and prior research, a new type of brand-oriented group, the brand collectivity, is introduced in this monograph. Brand collectivities consist of individuals who feel a connection with the consumers of a brand, yet who are not engaged in recurrent brand-oriented social interaction. Ten new marketing related construct measures are developed and a model of PCBU is empirically tested, with significant implications provided for the marketing literature as well as practitioners of marketing. Key differences between brand communities and brand collectivites are identified, in addition to how these differences relate to consumers attitudes toward brands. Overall, PCBU and significant discrepancies between brand communities and brand collectivities have been shown to affect consumer behavior. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Investigating Perceived Connectedness to Brand Users - William Martin
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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William Martin:
Investigating Perceived Connectedness to Brand Users - Taschenbuch

2009, ISBN: 3639176200

ID: 9852880420

[EAN: 9783639176209], Neubuch, [PU: VDM Verlag Jul 2009], This item is printed on demand - Print on Demand Neuware - This study provides insight into an important aspect 204 pp. Englisch

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Investigating Perceived Connectedness to Brand Users - William Martin
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
William Martin:
Investigating Perceived Connectedness to Brand Users - neues Buch

2009, ISBN: 9783639176209

ID: 11359870

Brand Communities Versus Brand Collectivities, unbekannt, Buch, [PU: VDM Verlag Dr. Müller]

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Detailangaben zum Buch - Investigating Perceived Connectedness to Brand Users


EAN (ISBN-13): 9783639176209
ISBN (ISBN-10): 3639176200
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag

Buch in der Datenbank seit 12.05.2008 22:59:26
Buch zuletzt gefunden am 29.03.2017 14:29:23
ISBN/EAN: 3639176200

ISBN - alternative Schreibweisen:
3-639-17620-0, 978-3-639-17620-9


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