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What makes a Passenger Ship a Legend - The Future of the Concept of Legend in the Passenger  Shipping Industry - Coggins, Andrew
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Coggins, Andrew:
What makes a Passenger Ship a Legend - The Future of the Concept of Legend in the Passenger Shipping Industry - Taschenbuch

2009, ISBN: 9783639143850

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends save Queen Mary 2, built, marketed, and viewed as an ocean liner indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals maritime historians architecture & transportation enthusiasts and anyone else interested in a unique blending of qualitative and quantitative research., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 388, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

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What makes a Passenger Ship a Legend - The Future of the Concept of Legend in the Passenger  Shipping Industry
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
What makes a Passenger Ship a Legend - The Future of the Concept of Legend in the Passenger Shipping Industry - Taschenbuch

2009, ISBN: 9783639143850

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends save Queen Mary 2, built, marketed, and viewed as an ocean liner indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals maritime historians architecture & transportation enthusiasts and anyone else interested in a unique blending of qualitative and quantitative research., [SC: 0.00], Neuware, gewerbliches Angebot

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What makes a Passenger Ship a Legend - The Future of the Concept of Legend in the Passenger  Shipping Industry
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
What makes a Passenger Ship a Legend - The Future of the Concept of Legend in the Passenger Shipping Industry - Taschenbuch

2009, ISBN: 9783639143850

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends save Queen Mary 2, built, marketed, and viewed as an ocean liner indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals maritime historians architecture & transportation enthusiasts and anyone else interested in a unique blending of qualitative and quantitative research., Neuware, gewerbliches Angebot

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What makes a Passenger Ship a Legend - Andrew Coggins
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ISBN: 9783639143850

ID: d1b3f2a7f69a7816ef25d6b6b690935f

The Future of the Concept of Legend in the Passenger Shipping Industry In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture & transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research. Bücher / Fremdsprachige Bücher / Englische Bücher 978-3-639-14385-0, VDM

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What makes a Passenger Ship a Legend - Andrew Coggins
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Andrew Coggins:
What makes a Passenger Ship a Legend - neues Buch

ISBN: 9783639143850

ID: e5c4d9eb90e4beac0b676f2c8665c050

In Cruising's ten million-passenger plus, multi-billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends save Queen Mary 2, built, marketed, and viewed as an ocean liner indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals maritime historians architecture & transportation enthusiasts and anyone else interested in a unique blending of qualitative and quantitative research. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Details zum Buch

Detailangaben zum Buch - What makes a Passenger Ship a Legend


EAN (ISBN-13): 9783639143850
ISBN (ISBN-10): 363914385X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: VDM Verlag
388 Seiten
Gewicht: 0,594 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 29.05.2007 11:24:15
Buch zuletzt gefunden am 17.11.2017 12:08:30
ISBN/EAN: 363914385X

ISBN - alternative Schreibweisen:
3-639-14385-X, 978-3-639-14385-0


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