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Visual Images of Organizations - A Study into the Production of Meaning - Belova, Olga
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Belova, Olga:
Visual Images of Organizations - A Study into the Production of Meaning - Taschenbuch

2008, ISBN: 9783639091861

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood? What role do authors, viewers, context of viewing and images play in the production of meaning? What are the methods of visual analysis? This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works., DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 12mm, 240, [GW: 330g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

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Visual Images of Organizations - Belova, Olga
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Belova, Olga:
Visual Images of Organizations - Taschenbuch

ISBN: 3639091868

ID: 19728986596

[EAN: 9783639091861], Neubuch, Business & Economics|Management, Publisher/Verlag: VDM Verlag Dr. Müller | A Study into the Production of Meaning | Today visual images constitute one of the mainchannels of communication between public andorganizations. But what do we know about ways inwhich visual messages are perceived and understood?What role do authors, viewers, context of viewing andimages play in the production of meaning? What arethe methods of visual analysis? This book addressesthese questions on both theoretical and empiricallevels. It takes issue with traditional semioticapproaches which assume that we make sense of thevisual in a rational and disembodied manner and thatmeanings are exchanged between authors and viewers ofimages in a unidirectional way. This study suggeststhat the nature of visual sense-making is far morecomplex. It is argued, with reference toMerleau-Ponty and Bakhtin s phenomenologicalwritings, that vision represents a multi-directionaland experiential engagement with the world, and thatmeanings arise in an embodied, contextualised andprofoundly social interaction between beings andthings. These propositions are further exploredthrough a detailed analysis of advertising images.This book is of interest to anyone who wants tounderstand how visual communication works. | Format: Paperback | Language/Sprache: english | 335 gr | 220x150x12 mm | 240 pp, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Visual Images of Organizations - Olga Belova
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Olga Belova:
Visual Images of Organizations - Taschenbuch

2008, ISBN: 3639091868

ID: 19725761927

[EAN: 9783639091861], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Management, Neuware - Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood What role do authors, viewers, context of viewing and images play in the production of meaning What are the methods of visual analysis This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works. 240 pp. Deutsch

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Visual Images of Organizations - Olga Belova
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Olga Belova:
Visual Images of Organizations - Taschenbuch

2008, ISBN: 3639091868

ID: 19725727699

[EAN: 9783639091861], Neubuch, [PU: VDM Verlag Dez 2008], Business & Economics|Management, Neuware - Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood What role do authors, viewers, context of viewing and images play in the production of meaning What are the methods of visual analysis This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works. 240 pp. Deutsch

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Visual Images of Organizations A Study into the Production of Meaning - Belova, Olga
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Belova, Olga:
Visual Images of Organizations A Study into the Production of Meaning - neues Buch

2008, ISBN: 3639091868

ID: A6346020

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Details zum Buch
Visual Images of Organizations

Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood? What role do authors, viewers, context of viewing and images play in the production of meaning? What are the methods of visual analysis? This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin's phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and things. These propositions are further explored through a detailed analysis of advertising images. This book is of interest to anyone who wants to understand how visual communication works.

Detailangaben zum Buch - Visual Images of Organizations


EAN (ISBN-13): 9783639091861
ISBN (ISBN-10): 3639091868
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: VDM Verlag
240 Seiten
Gewicht: 0,377 kg
Sprache: ger/Deutsch

Buch in der Datenbank seit 12.06.2007 05:08:32
Buch zuletzt gefunden am 28.12.2017 17:12:51
ISBN/EAN: 3639091868

ISBN - alternative Schreibweisen:
3-639-09186-8, 978-3-639-09186-1


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