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Cross-Cultural Marketing
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Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity. Books, Business & Economics~~General, Cross-Cultural-Marketing~~Robert-Rugimbana, , , , , , , , , , Cengage Learning EMEA Higher Education

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Cross-Cultural Marketing - Robert Rugimbana, Sonny Nwankwo
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[SR: 5450527], Paperback, [EAN: 9781861528018], Cengage Learning EMEA, Cengage Learning EMEA, Book, [PU: Cengage Learning EMEA], Cengage Learning EMEA, Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2706, Industrial, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Cross-Cultural Marketing - gebrauchtes Buch

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Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

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Rugimbana, Robert & Nwanko, Sonny:
Cross-Cultural Marketing - Taschenbuch

2002, ISBN: 1861528019

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[EAN: 9781861528018], Gebraucht, guter Zustand, [PU: Cengage Learning EMEA], Business & Economics|Marketing|General, Sent within 24 hours. Expedited UK delivery available. Previous owners inscription.

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Cross-Cultural Marketing - Robert Rugimbana, Sonny Nwankwo
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Robert Rugimbana, Sonny Nwankwo:
Cross-Cultural Marketing - Taschenbuch

2002, ISBN: 1861528019

ID: 11807415938

[EAN: 9781861528018], Neubuch, [PU: Cengage Learning EMEA], Business & Economics|Marketing|General

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Details zum Buch
Cross-Cultural Marketing

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

Detailangaben zum Buch - Cross-Cultural Marketing


EAN (ISBN-13): 9781861528018
ISBN (ISBN-10): 1861528019
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: CENGAGE LEARNING
384 Seiten
Gewicht: 0,653 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 11.07.2007 13:53:56
Buch zuletzt gefunden am 28.11.2017 15:23:36
ISBN/EAN: 1861528019

ISBN - alternative Schreibweisen:
1-86152-801-9, 978-1-86152-801-8


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