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Value Driven Product Planning and Systems Engineering - Luke A. Wissmann#Harry E. Cook
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Luke A. Wissmann#Harry E. Cook:
Value Driven Product Planning and Systems Engineering - neues Buch

2010, ISBN: 9781849966887

ID: 743013262

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the ´´WOW!´´ of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the sell difficult in spite of the fact that many of the inventive products available today are widely used because they provide very high value in relation to their added cost. Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that come both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in todays global economy because the number of competitors has increased markedly in many product segments and there are many technological alternatives available for consideration. The problem of anticipating the moves of your major competitor is particularly challenging because most firms keep plans very secure. The engineer as product planner must learn to think like its major competitor using customer value as a guide. Value Driven Product Planning and Systems Engineering provides essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts. Value Driven Product Planning and Systems Engineering Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 13.10.2010 Buch (fremdspr.), Springer, .201

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Value Driven Product Planning and Systems Engineering - Harry E. Cook#Luke A. Wissmann
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Harry E. Cook#Luke A. Wissmann:
Value Driven Product Planning and Systems Engineering - neues Buch

ISBN: 9781849966887

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Value Driven Product Planning and Systems Engineering Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the sell difficult in spite of the fact that many of the inventive products available today are widely used because they provide very high value in relation to their added cost. Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that come both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in todays global economy because the number of competitors has increased markedly in many product segments and there are many technological alternatives available for consideration. The problem of anticipating the moves of your major competitor is particularly challenging because most firms keep plans very secure. The engineer as product planner must learn to think like its major competitor using customer value as a guide. Value Driven Product Planning and Systems Engineering provides essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-84996-688-7, Springer

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Value Driven Product Planning and Systems Engineering - Harry E. Cook#Luke A. Wissmann
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
(*)
Harry E. Cook#Luke A. Wissmann:
Value Driven Product Planning and Systems Engineering - neues Buch

ISBN: 9781849966887

ID: 118724300

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the ´´WOW!´´ of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the sell difficult in spite of the fact that many of the inventive products available today are widely used because they provide very high value in relation to their added cost. Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that come both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in todays global economy because the number of competitors has increased markedly in many product segments and there are many technological alternatives available for consideration. The problem of anticipating the moves of your major competitor is particularly challenging because most firms keep plans very secure. The engineer as product planner must learn to think like its major competitor using customer value as a guide. Value Driven Product Planning and Systems Engineering provides essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts. Value Driven Product Planning and Systems Engineering Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Springer

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Value Driven Product Planning and Systems Engineering - Luke A. Wissmann#Harry E. Cook
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Luke A. Wissmann#Harry E. Cook:
Value Driven Product Planning and Systems Engineering - neues Buch

ISBN: 9781849966887

ID: 752417595

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the ´´WOW!´´ of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the sell difficult in spite of the fact that many of the inventive products available today are widely used because they provide very high value in relation to their added cost. Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that come both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in todays global economy because the number of competitors has increased markedly in many product segments and there are many technological alternatives available for consideration. The problem of anticipating the moves of your major competitor is particularly challenging because most firms keep plans very secure. The engineer as product planner must learn to think like its major competitor using customer value as a guide. Value Driven Product Planning and Systems Engineering provides essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts. Value Driven Product Planning and Systems Engineering Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Springer

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Value Driven Product Planning and Systems Engineering - Harry Cook, L.A. Wissmann
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ISBN: 9781849966887

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Details zum Buch
Value Driven Product Planning and Systems Engineering
Autor:

Cook, Harry E.; Wissmann, Luke A.

Titel:

Value Driven Product Planning and Systems Engineering

ISBN-Nummer:

Engineers and scientists often need to sell an innovative idea for a new product to top management. Those who occupy product planning positions also need to be constantly scanning ideas for improving value. The engineer as product planner must learn to think like its major competitor using customer value as a guide. This book provides essential support for engineers and scientists who are required to make realistic business cases for new product concepts.

Detailangaben zum Buch - Value Driven Product Planning and Systems Engineering


EAN (ISBN-13): 9781849966887
ISBN (ISBN-10): 1849966885
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: SPRINGER VERLAG GMBH
231 Seiten
Gewicht: 0,331 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 20.10.2011 18:27:58
Buch zuletzt gefunden am 14.03.2017 22:08:30
ISBN/EAN: 1849966885

ISBN - alternative Schreibweisen:
1-84996-688-5, 978-1-84996-688-7


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