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Cheap: The High Cost of Discount Culture - Shell, Ellen Ruppel
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ISBN: 9781594202155

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An "Atlantic" correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as possible From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That's a long list of charges, and it runs counter to orthodox economics which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields-history, sociology, marketing, psychology, even economics itself-to upend the conventional wisdom. "Cheap" also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap. Cheap: The High Cost of Discount Culture Shell, Ellen Ruppel, Penguin Press

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Cheap: The High Cost of Discount Culture - Ellen Ruppel Shell
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Ellen Ruppel Shell:
Cheap: The High Cost of Discount Culture - gebrauchtes Buch

ISBN: 159420215X

ID: 5049416

An Atlantic correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as possibleFrom the shuttered factories of the rust belt to the look-alike strip malls of the sun belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time-the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for "to sell"), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a business,business and investing,consumer behavior,economic conditions,economic history,economics,industries and professions,marketing and sales,popular economics,retailing Marketing & Sales, Penguin Press HC, The

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Cheap - Ruppel, Shell
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2009, ISBN: 9781594202155

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Cheap: The High Cost of Discount Culture - Ruppel Shell, Ellen
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Cheap: The High Cost of Discount Culture - gebunden oder broschiert

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Cheap - Ruppel, Shell
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Ruppel, Shell:
Cheap - gebunden oder broschiert

2009, ISBN: 9781594202155

ID: 13810104022

Hardcover, Gebraucht, Free State Books. Never settle for less., [PU: Penguin Press (HC)]

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Details zum Buch
Cheap
Autor:

Ellen Ruppel Shell

Titel:

Cheap

ISBN-Nummer:

Cheap An Atlantic correspondent uncovers the true costÂ-in economic, political, and psychic termsÂ-of our penchant for making and buying things as cheaply as possibleFrom the shuttered factories of the rust belt to the look-alike strip malls of the sun beltÂ-and almost everywhere in betweenÂ-America has been transformed by its relentless fixation on low price. This pervasive yet litt... Full description

Detailangaben zum Buch - Cheap


EAN (ISBN-13): 9781594202155
ISBN (ISBN-10): 159420215X
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: TURNAROUND PUBLISHER SERVICES
Gewicht: 0,560 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.03.2010 18:47:28
Buch zuletzt gefunden am 06.07.2017 09:34:18
ISBN/EAN: 159420215X

ISBN - alternative Schreibweisen:
1-59420-215-X, 978-1-59420-215-5


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