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What the Customer Wants You to Know - Charan, Ram
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Charan, Ram:
What the Customer Wants You to Know - neues Buch

ISBN: 9781591841654

ID: 317944

From the bestselling author of What the CEO Wants You to Know ?how to rethink sales from the outside in ?We have to face the truth: the process of selling is broken . Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don?t, a lingering malaise sets in.? More than ever these days, the sales process tends to be a war about price?a frustrating, unpleasant war that takes all the fun out of selling. But there?s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there?s a catch: you won?t be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer?s problems. Focus on becoming your customer?s trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling?which Charan calls value creation selling?that while radical is nonetheless practical. VCS has been battle-tested in companies in a variety of industries, such as Unifi, Mead-Westvaco, and Thomson Financial. It will enable you to: ? Gain a deeper knowledge of your customer?s problems ? Understand how your customer?s company really makes decisions ? Help your customer improve margins and drive revenue growth ? Connect sales with other key functions such as finance and manufacturing ? Come up with new customized offerings ? Make price much less of an issue VCS gets you out of the hell of commoditization and low prices. It differentiates you from the competition, paving the way to better pricing, better margins, and higher revenue growth, built on win-win relationships that deepen over time. Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone?s business, not just the sales department?s. In the meantime, this eye-opening book will show you how to get started. Business Business eBook, Penguin Publishing Group

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - Ram Charan
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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - gebunden oder broschiert

ISBN: 9781591841654

ID: 951864935

Portfolio. Hardcover. GOOD. Gently used may contain ex-library markings, possibly has some light highlighting, textual notations, and or underlining. Text is still easily readable., Portfolio

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - Charan, Ram
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Charan, Ram:
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - gebunden oder broschiert

2007, ISBN: 9781591841654

ID: 919734417

Portfolio, 2007-12-27. Hardcover. VG/VG. VG/VG, Mild wear to Dust Jacket. Pages clean with tight binding. Owners Name on inside cover., Portfolio, 2007-12-27

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - Charan, Ram
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Charan, Ram:
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - gebunden oder broschiert

2007, ISBN: 9781591841654

ID: 900562332

Portfolio, 09/06/2007. Hardcover. Used; Good., Portfolio, 09/06/2007

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - Charan, Ram
Vergriffenes Buch, derzeit bei uns nicht verfügbar.
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Charan, Ram:
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - gebunden oder broschiert

2007, ISBN: 9781591841654

, Gebundene Ausgabe, [PU: Portfolio], [SC: 1.43]

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Details zum Buch
What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

Bestselling author Charan, who is famous for clarifying and simplifying difficult business problems, believes that the best way to increase sales is to start with the customers problems first rather than beginning with the product or service for sale.

Detailangaben zum Buch - What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales


EAN (ISBN-13): 9781591841654
ISBN (ISBN-10): 1591841658
Gebundene Ausgabe
Erscheinungsjahr: 2008
Herausgeber: Portfolio
178 Seiten
Gewicht: 0,272 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 16.10.2007 13:01:48
Buch zuletzt gefunden am 08.10.2017 15:42:28
ISBN/EAN: 1591841658

ISBN - alternative Schreibweisen:
1-59184-165-8, 978-1-59184-165-4


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