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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - John Battelle
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ISBN: 9781591841418

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The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. What does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing. But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-59184-141-8, Portfolio

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - John Battelle
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - neues Buch

ISBN: 9781591841418

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What does the world want? According to John Battelle, a company that answers that question-in all its shades of meaning-can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that´s exactly what Google has been doing. But The Search offers much more than the inside story of Google´s triumph. It´s a big-picture book about the past, present, and future of search technology and the enormous impact it´s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world´s leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Portfolio

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[EAN: 9781591841418], Gebraucht, guter Zustand, Social Science|Sociology|General, Business & Economics|Corporate & Business History, Computers & the Internet|Internet|General, Computers & the Internet|Internet|World Wide Web, Computers & the Internet|Online Services|General, The cover is clean but does show some wear. May contain highlighting, handwriting or underlining through out the book. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!

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The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Cultu re - Battelle, John
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2006, ISBN: 9781591841418

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Portfolio, 2006-10-03. Paperback. Very Good. VG Nice copy with light cover wear. Pages clean with tight binding., Portfolio, 2006-10-03

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Details zum Buch
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Autor:

Battelle, John

Titel:

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

ISBN-Nummer:

Drawing on more than 350 interviews with industry executives, the author explores how the search technology of Google and its rivals works, the power of targeted advertising as a business model, and its cultural impact.

Detailangaben zum Buch - The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture


EAN (ISBN-13): 9781591841418
ISBN (ISBN-10): 1591841410
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2006
Herausgeber: Portfolio
329 Seiten
Gewicht: 0,316 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 24.05.2007 16:39:39
Buch zuletzt gefunden am 29.06.2017 03:45:37
ISBN/EAN: 1591841410

ISBN - alternative Schreibweisen:
1-59184-141-0, 978-1-59184-141-8


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